RADIO RATINGS
Is it programming or panelists?
Two monthly client calls ago Arbitron had Radio One Houston Market Manager Doug Abernethy explain how his Urban cluster dealt with the change to Portable ...Understanding PPM Conversions
When I have to explain this new measurement paradigm I have found that by first explaining a bit of media math 101 it helps gain a better understanding of PPM audience translations....Tough year ahead for Citadel
Another analyst jumps on the bandwagon. The view from Wachovia is the stock is not a buy, but with the price beaten down take a guess....PPM measures Super tune-in
Arbitron says Portable People Meter weekly data estimated that over one million people tuned in to CBS Radio's WFAN-AM "Sports Radio 66" on Super Bowl ...CBS Radio scores big in latest Arbitron book
CBS Radio had one of its best Fall Ratings Survey’s increasing its total cumulative 12+ audience for its current 140 stations by more than 6% ...WXYT-A/FM, WOMC way up in Detroit
97.1 The Ticket (WXYT AM/FM), Detroit’s leading sports station, improved its position in the market according to the recently released Arbitron Fall Book. Covering 9/20-12/21, ...WFAN gains in all male demos in Fall book
WFAN-AM NY posted strong results in the recently concluded Fall survey (9/20-12/12) as reported by Arbitron. Year to year, the station secured across the board ...CBS Radio improves ratings in NYC year over year
CBS provided some performance highlights for the Fall 2007 Arbitron survey released yesterday. CBS Radio’s NYC cluster year to year gains show P12+ is up ...Sen. Mitchell on steroids is big draw
Of course, former Sen. George Mitchell wasn’t taking steroids, he was talking about steroid use in Major League Baseball after conducting an investigation for MLB. ...Arbitron releases RADAR 94 rankers
Arbitron announced the release of its September 2007 RADAR radio network audience reports (RADAR 94) covering June 29, 2006 - June 27, 2007. RADAR 94 ...Home town heroes move the PPM needle
You know that a Major League Baseball playoff game is a big hometown radio draw, but with PPM up and running in Philadelphia, Arbitron is ...40M judgment against CCU
The Knoxville News Sentinel reports that a federal jury in Tennessee has ruled in favor of a local Internet streaming company and ordered Clear Channel ...Another black eye for Arbitron
Subscribers to Arbitron's County Coverage service got a notice yesterday that they should download revised estimates to replace the electronic and printed versions ...In-tab improvement in Houston and Philly
Arbitron has released the PPM weekly report for the survey week of September 6-12 and proudly noted improvement in in-tab performance for both Houston and ...Imus clicks with People Meters
The return of Don Imus to the New York airwaves showed up big time in the market’s PPM test sample. Arbitron reports that WABC-AM’s AQH ...Log in
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Paul- you are awesome! I am so glad to see you again!
As always, John Gorman tells it like it is, whether we want to hear it or not. How sadly ironic that radio's success has been ...
Thanks for your comment.
Does anyone else want to weigh in supporting this move? Do the sweeps really matter that much these days?
Jack Messmer
Executive Editor
RBR/TVBR
Am I the only one bothered by Nielsen's move from February 2009 Sweep to March 2009?
The announcement from Nielsen came as a surprise. ...
As a 2-book Condensed Market that doesn't even get trends from Arbitron, one can foresee some real struggles with some particularly aggressive agencies. Since ...

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