Despite heavy competition from the Olympics opening ceremony (18.1 HH rating/30 share for Prime Time), NBA All-Star programming, and the beginning of the holiday weekend Spartacus: Blood and Sand episode 104 once again drew impressive audiences 2/12. Overall premium television viewing declined 13% during Prime Time for the evening compared to the prior three Fridays – though Spartacus averaged just 2% fewer viewers (P2+) combined for its two telecasts of the evening versus the prior three Fridays. While the 10PM telecast attracted fewer numbers than in recent weeks, the 12:35AM repeat far exceeded previous two Fridays’ viewers and ranked third among all premium programs for the day.
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Ep. 104 |
Ep. 101-103 Avg. |
% Change Over Ep. 101-103 Avg. |
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Telecast |
P2+ (000s) |
HH (000s) |
P2+ (000s) |
HH (000s) |
P2+ |
HH |
|
10PM |
663 |
504 |
765 |
554 |
-13.3% |
-9.0% |
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Repeat |
372 |
243 |
289 |
230 |
28.7% |
5.7% |
|
Combined |
1035 |
747 |
1054 |
784 |
-1.8% |
-4.7% |
The 10PM episode premiere performed among the top programs in all of cable, achieving the following:
*Ranked #1 among HHs (2.3 rating) for all premium programs for 2/12, the fourth consecutive Friday to do so
*Ranked #1 among A18-49 (1.5 rating) for all cable programs for 2/12; the third consecutive Friday
*Ranked (tied for) #1 among M18-49 (1.5 rating) along with TNT’s coverage of NBA All-Star Rookie Challenge
*Ranked #2 among M18+ (1.7 rating) for all cable programs for 2/12 (The O’Reilly Factor, 1.8)
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Episode 104 (10PM) Comparison to Series Premiere |
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Episode 104 |
Episode 101 (Series Premiere) |
% Change |
Episode 101 – 103 Avg |
% Change |
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(000s) |
(000s) |
|
(000s) |
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|
HH |
504 |
462 |
9.1% |
554 |
-9.0% |
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P2+ |
663 |
661 |
0.3% |
765 |
-13.3% |
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A18-49 |
401 |
370 |
8.4% |
457 |
-12.3% |
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M18+ |
383 |
328 |
16.8% |
435 |
-12.0% |
Incidentally, HBO’s 12/14 premiere of How to Make it In America drew a 1.4 HH Live + SD rating
(All figures based on Nielsen NPower Live + SD estimates)
(Source: Starz)
