This batch of 13 PPMs registers an average Holiday listening share increase + 6.26% (without Riverside, CA). Including the Riverside – 10.3% anomaly reduces the average to + 4.99%.
The results of the radio races are in, and Clark Smidt is at the wire to report which entrants took win, place or show and more. Today’s tour starts in Sacramento and winds up in Milwaukee.
PPM Holiday Summary. Nielsen Audio PPM Markets #27 Sacramento – #38 Milwaukee
By Clark Smidt, Broadcast Connections
Recapping the Top 25 Holiday Nielsen PPM results, the average share gain is + 8.5 from start to finish November (October 9-November 4), December (November 6 – December 3) and Holiday (December 4 – 31) survey 6+ total persons. All but 6 of the significant winners so far are A/C with the remainder being Classic Hits (4) and Soft A/C (2). The highest shares: +18.1 KKCW, Portland on a +10.1 gain followed by WMJX, Boston growing to + 16.5 on the largest trend jump +10.8. Again, these are subscriber only total shares but trends for big holiday formats are obvious. All Markets (except – 0.6 Pittsburgh, and now Riverside – 10.3) are up with the leaders to this point + 16.4 Chicago, + 14.5 St. Louis and + 14.0 Philadelphia. But, wait! There’s more and stand by for a new record:
26. RIVERSIDE, CA. 6+ population 1,936,100. Ethnic composition: Spanish 48%, Black 9.5%. Station percentage of Nielsen subscribers 65%. An atypical Feliz Navidad with every one of the Top 10 stations losing shares! – 0.5 Entravision Spanish Adult KLYY holds 1st place (10.4-11.1-9.9), 2nd – 0.1 Anahiem Broadcasting Classic Hits KOLA (5.7-5.5-5.6), followed by – 0.6 Univision Romantica KLVE (4.6-4.2-4.0) and the loss leader is 4th place – 1.3 iHeart Rhythmic CHR KGGI (5.2-4.2-3.9). Top 10 total share trend: November 42.7, Holiday 38.7 for the new, largest listener share loss over the holiday period: – 10.3%. “And, that’s all I’ll say about that.” – Forrest Gump.
27. SACRAMENTO, CA. 1,866,100. Spanish 19%, Black 8%. Subscribers 68%. Closer to the Holiday Norm. + 2.3 CBS A/C KYMX (6.9-5.9-9.2) has a 140,000 cume lead over 4th share Entercom CHR KDND (5.6-6.1-6.0). Gains for 2nd place + 1.0 Entercom Classic Rock KSEG (7.8-8.7-8.8), + 0.8 Entercom Modern Rock KKDO (3.8-4.4-4.6) and + 0.7 CBS Rhythmic CHR KSFM (4.1-4.4-4.8). Moderate down trends for 3rd place – 0.7 iHeart News/Talk KFBK A/F (7.8-7.1-7.1), – 0.7 Entravision Country KNTY (3.0-2.9-2.3) and – 0.6 CBS Hot A/C KZZO (4.5-4.1-3.9). Top 10 shares: November 52.9, Holiday 56.9. Total listening shares + 8%.
28. SAN ANTONIO, TX. 1,818,600. Spanish 53%, Black 6.6%. Subscribers 63%. + 6.7 iHeart A/C KQXT-F (3.3-5.7-10.0) wins share and cume by 3.0 and 185,400 over 2nd place – 1.0 Cox Media Classic Hits KONO-F (8.0-7.3-7.0). Largest dips are – 1.3 iHeart Rhythmic CHR KZEP-F (5.1-4.1-3.8), – 1.2 Univision Regional Mexican KROM (4.8-3.5-3.6), – 0.8 Cox Rock KISS-F (3.5-2.9-2.7) and – 0.7 Cox Hot A/C KSMG (4.4-4.2-3.6). Fewer ups: + 1.1 Texas Public Classical KPAC (0.7-1.1-1.8), + 0.5 iHeart CHR KXXM (4.5-5.0-5.0) and + 0.3 Univision Tejano KXTN-F (4.3-4.4-4.6). Top 10: November 51.0, Holiday 55.2. Total listening + 7.6%.
29. CINCINATTI, OH. 1,760,000. Black 12.4%, Spanish 2%. Subscribers 63%. + 5.6 Cumulus A/C WRRM takes top honors (5.6-6.7-11.2) and #1 cume by 226,700 (13% of the market population) ahead of 6th place – 1.0 Hubbard Hot A/C WKRQ (6.9-6.7-5.9). The other Hubbard Hot A/C WREW is steady (4.1-4.4-4.1) and part of a 3-way tie with -1.1 iHeart CHR WKFS (5.2-4.2-4.1) and + 0.6 Radio One Urban WIZF (3.5-3.8-4.1). Just one other gain: + 0.3 Classic Rock WOFX-F (5.9-5.6-6.2). Many losses including: – 1.3 Hubbard Country WUBE-F (7.6-7.3-6.3), – 1.1 iHeart CHR WKFS (5.2-4.2-4.1), – 0.7 Cincinnati Public WVXU (3.1-2.8-2.4), – 0.7 other Hubbard Country WYGY (2.2-1.9-1.5), – 0.6 for both 2nd place iHeart Talk WLW (10.9-10.8-10.3) and Cumulus Country WNNF (2.6-2.4-2.0). Top 10 shares: November 60.7, Holiday 62.2, Listening + 3%.
30. CLEVELAND, OH. 1,758,800. Black 20%, Spanish 4%. Subs 58%. + 5.4 CBS A/C WDOK (5.7-7.8-11.1) has the Holiday spirit but not a big lead over – 0.4 iHeart Classic Hits WMJI (10.2-9.2-9.8). Largest loss: – 1.6 iHeart Rock WMMS (5.6-4.5-4.0), then – 1.0 iHeart Country WGAR-F (7.1-6.8-6.1) and – 0.8 iHeart Classic Hits WHLK (9.0-8.6-8.2). Decent gains: + 0.9 Radio One Urban A/C WZAK (6.4-6.1-7.3) and + 0.7 CBS Hot A/C WQAL (4.5-5.4-5.2). Top 10: November 65.5, Holiday 68.6, Listening + 4.5%.
31. SALT LAKE CITY, UT. 1,716,200. Spanish 14%, Black 1.4%. Subs 64%. + 11.4 RECORD JUMP on Bonneville / KSL Broadcast Soft A/C KSFI (6.5-10.4-17.9) for a huge 11.8 share lead over #2, – 1.2 Bonneville News/Talk KSL A/F (7.5-7.3-6.1) with a 448,000 cume lead (26% market population) ahead of 6th share – 1.5 KLO Broadcasting Hot A/C KBZN (6.5-5.7-5.0). Downs: – 1.9 iHeart Talk KNRS A/F (6.0-5.4-4.1), – 1.4 iHeart Hot A/C KJMY (4.5-4.0-3.1) and – 0.7 KSOP Country (4.6-4.2-3.9). Nice gain of + 2.5 KLO Broadcasting A/C KSQN (0.5-2.3-3.0) and small gain + 0.3 for iHeart Classic Rock KAAZ (2.3-2.4-2.6). Top 10 Shares: November 55.3, Holiday 59.5, Listening + 7%.
32. LAS VEGAS, NV. 1,682,100. Spanish 28%, Black 11%. Subs 62%. +3.9 win for iHeart A/C KSNE (7.4-9.3-13.2) for a 7.5 share lead over – 1.2 CBS Hot A/C KMXB (6.9-7.5-5.7) and a 14% market total cume lead of 236,000 ahead of 3rd place – 1.3 CBS Rhythmic CHR KLUC-F (6.6-6.4-5.3). Other drops: – 1.8 iHeart Country KWNR (4.9-3.6-3.1), – 1.4 Beasley Media Rhythmic Oldies KOAS (5.4-5.6-4.0), – 1.1 CBS News/Talk KXNT-A/F (3.6-2.7-2.5) and – 0.9 Beasley Country KCYE (3.6-3.5-2.7). Gainers include: + 0.8 Beasley Adult Hits KXTE (4.9-3.9-3.1), + 0.7 Nevada Public Classical KCNV (1.1-1.6-1.8) and + 0.6 Kemp Broadcasting Rhythmic CHR KVEG (3.4-4.3-4.0). Top 10 shares: November 51.5, Holiday 53.6. Listening: + 4%
33. KANSAS CITY, KS. 1,640,300. Black 13%, Spanish 8%. Subs, 59%. A unique 1-2 punch for Cumulus: +1.2 Classic Rock KCFX has top share (6.9-8.0-8.1) and a slim 30,000 cume lead over + 3.6 Cumulus Classic Hits KCMO-F (3.9-4.8-7.5). Nice move for +2.0 Entercom Country WDAF-F (4.3-5.8-6.3) now running close behind – 0.3 Steel City Country KFKF-F (7.2-7.0-6.9). +1.1 is posted by the other Steel City Country KBEQ-F (3.9-4.3-5.0). A rough loss – 3.7 Entercom Sports KCSP (5.6-2.3-1.9) on baseball Royals residuals, – 2.1 University of NW St. Paul Christian KJNW (4.0-1.9-1.9) , – 0.9 Carter Broadcast Urban KPRS (6.4-6.0-5.5) and – 0.4 at both Steel City CHR KXMV and Entercom Hot A/C KZPT (5.3-5.0-4.9). Top 10: November 52.6, Holiday 58.7. Listening share increase + 10%.
34. ORLANDO, FL. 1,596,200. Spanish 28%, Black 16.5%. Nielsen Subscribers 59%. Substantial + 8.3 iHeart A/C WMGF 4.5-6.3-12.8) for a 4.2 share lead over 2nd place + 2.4 Central Florida Educational Christian WPOZ/WMWZ (6.2-5.7-8.6) with a 220,000 cume lead (13.8% of the market) over 7th place – 0.8 Cox Urban A/C WCFB (5.6-5.7-4.8). A fair number of losses: – 1.1 CBS Hot A/C WOMX-F 4.9-4.7-3.8, – 1.0 iHeart Talk WTKS-F (4.8-4.8-3.8), – 1.0 CBS Classic Hits WOCL (5.7-5.9-4.7), – 0.8 Cox Country WWKA 6.5-6.3-5.7), – 0.7 Cox Rhythmic CHR WPYO (5.5-4.8-4.8) and – 0.6 Cox Urban A/C WCFB (5.6-5.7-4.8). Gains of + 0.6 at both iHeart Tropical WRUM (5.1-5.9-5.7) and Cox A/C WMMO (4.5-5.2-5.1). Top 10: November 53.7, Holiday 60.8, Listening + 12%.
35. COLUMBUS, OH. 1,523,900. Black 16%, Spanish 3%. Subs 45%. + 4.7 iHeart Classic Hits WODC (4.9-6.0-6.9) is #1 share but #2 cume is 52,400 behind 2nd place – 0.6 iHeart CHR WNIC (10.2-9.7-9.4). Leading downer: – 2.0 iHeart Country WCOL-F (10.4-9.8-8.4), – 1.2 iHeart Talk WTVN (5.5-5.1-4.3) and – 0.4 iHeart Modern Rock WBWR (1.7-1.9-1.3). All other losses & gains within +/- 0.2 with the exception of jumps by 4th place + 0.7 Christian Voice WCVO (4.7-4.1-5.4) and + 0.7 Wilks Broadcasting Classic Country WHOK (1.3-2.0-2.0). Top 10: November 55.0, Holiday 56.4, Listening + 2.5%.
36. SAN JOSE, CA. 1,501,600. Spanish 26%, Black 3%. Subs 80%. San Francisco shadow market has 2 holiday gainers: +2.2 Digity Media A/C KBAY (6.6-8.5-8.8) and + 2.5 Entercom A/C KOIT (3.3-3.9-6.4). + 0.6 Digity Hot A/C KEZR is 3rd (5.6-6.5-6.2) with the runner-up cume training KBAY by 9.7% of the market population, 51,900. + 1.0 Univision Spanish Adult KBRG (4.6-4.6-5.6) and + 0.5 Cumulus News KGO (2.2-2.8-2.7). Losses from baseball withdrawal at -4.3 Cumulus KNBR (7.1-2.8-2.8), then: – 0.9 News/Talk KQED (6.2-5.8-5.3), – 0.7 CBS Modern Rock KITS (2.1-1.7-1.4) and – 0.6 for each of Empire Country KTRY (3.5-3.1-2.9), Cumulus Classic Rock KSAN (2.6-2.4-2.0) and iHeart Classic Hits KOSF (1.7-1.5-1.1). Top 10: November 46.4, Holiday 50.4, Listening Shares + 8%.
37. AUSTIN, TX. 1,476,900. Spanish 30%, Black 7.5%. Nielsen Subscribers, 77%. + 4.0 A/C Entercom (4.5-4.9-8.9), is 2 shares over – 1.0 Emmis Adult Hits KBPA (7.9-7.8-6.9) and a 82,600 cume ahead of 4th place + 0.2 iHeart CHR (5.4-4.9-5.6). 3rd place – 0.7 iHeart Country KVET-F (6.3-6.3-5.6), 5th place -1.1 iHeart other Country KASE-F (6.1-6.7-5.0). Also down: -1.4 Emmis Talk KLBJ (4.6-4.3-3.2), – 0.9 Christa Christian KFMK (4.9-3.9-4.0), – 0.8 Emmis Rock KLBJ-F (4.0-4.2-3.2), – 0.6 Emmis Regional Mexican (3.8-3.8-3.2). Other gainers are don’t exceed + 0.4: Emmis AA KGSR (2.5-2.6-2.9), Genuine Austin Radio Country KOKE-F (2.1-2.4-2.5) and UTA University Texas Austin AA KUTX (1.2-1.7-1.6). Austin has the highest large market HD share total + 7.6 fed by Entercom Urban A/C KKMJ HD-3 (3.5-3.2-3.2), Genuine Austin’s Spanish Christian WTXX-HD3 (2.0-2.3-2.4), co-owned Regional Mexican KTXX-HD2 (1.8-1.8-1.9), and iHeart AA KVET-HD2 holds a 0.2. Top 10 Shares: November 50.4, Holiday 52.8. Listening shares + 4.5%.
38. MILWAUKEE, WI. 1,474,500. Black 16%, Spanish 9%. Subscribers, 49%. + 6.1. for iHeart Classic Hits WRIT-F (6.1-6.1-12.2), scoring double its share in the Holiday survey. The cume lead of 235,800 is 16% of the Milwaukee 6+ population plus the 2.4 share lead tops 2nd place + 1.0 Journal Broadcast News/Talk WTMJ (8.8-9.9-9.8). Ups include: + 0.7 iHeart Urban WKKV-F (4.5-4.7-5.2), + 0.7 Milwaukee Radio Alliance AA WYMS (0.6-1.4-1.3), + 0.3 Wisconsin Public News/Talk WHAD (1.6-1.6-1.9) and + 0.2 Milwaukee Radio Alliance A/C WLDB (3.8-4.0-3.6). Downs: – 1.9 iHeart Country WMIL-F (10.7-10.2-8.8), – 1.4 iHeart Talk WISN (5.7-4.9-4.3), – 0.9 Entercom Hot A/C WMYX-F (5.9-5.1-5.0), – 0.7 Entercom CHR WXSS (5.1-4.6-4.4), – 0.3 U. Wisconsin WUWM News/Talk (2.1-1.9-1.8). Top 10: November 59.0, Holiday 61.6. Listening shares + 4%.
This batch of 13 PPMs registers an average Holiday listening share increase + 6.26% (without Riverside, CA). Including the Riverside – 10.3% anomaly reduces the average to + 4.99%.
Takeaways:
* In demand product creates more shares
* Again, A/C is Santa’s go-to format.
* Another PPM market shows HD potential.
* I’ll bet there are other winning formats, this year.
Broadcast Connector Clark Smidt improves bottom line results with existing resources. Hands-on since ’66, Advising since ’82. Conversations on Goals & Results: 978 470-2120, Andover, MA. www.broadcastideas.com [email protected]
