Record breaking 2010 FIFA World Cup on Univision opening day

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Univision’s Broadcast of Opening Match (Mexico vs. South Africa) Delivers 5.4 million Total Viewers 2+ vs. ESPN’s 2.6 million; Network’s Most-Watched Opening Day Match Ever.Nearly Doubles 2006 FIFA World Cup™ Opening Day Audience.
 
Univision Stations #1 in Key Markets with Opening Day Coverage. UnivisionFutbol.com’s Free Live Streaming Delivers Record-Breaking Results.


Univision Communications Inc., the leading Spanish-language media company in the United States announced today that an average audience of 4.0 million (3,997,520) Total Viewers 2+ tuned in to watch its exclusive Spanish-language coverage of the 2010 FIFA World Cup South Africa™ on the Opening Day, nearly doubling audiences from the first day of the 2006 FIFA World Cup™. The opening game alone, between Mexico and South Africa, attracted 5.4 million (5,398,318) Total Viewers 2+ and 3.2 million (3,246,139) viewers among the all important demo of Adults 18-49, beating English-language network ESPN by significant margins (Nielsen’s NPM Fast National ratings).
 
Mexico vs. South Africa Opening Match
Friday, June 11, 2010 – 9:30am-12:09pm
 

Demos

UNIVISION

9:30A-12:09P

ESPN

9:25A-12:01P

UNI % Advantage

Persons 2+

5,398,318

2,599,387

+108%

Adults 18-49

3,246,139

1,617,731

+101%

Adults 18-34

1,933,681

924,359

+109%

Persons 12-34

2,392,016

1,106,242

+116%

Additional Network Highlights:
 
Univision’s live telecast of the Uruguay vs. France match also scored an impressive 2.5 million among Total Viewers 2+ (2,541,788) making it the 2nd most-watched opening day match in the history of the network, second only to the Mexico versus South Africa match earlier in the day.
 
·         According to Nielsen’s NPM Fast National Ratings, the first two games averaged 4.0   million (3,997,520) Total Viewers 2+, nearly 2.0 million more than the average of the first two games of the 2006 FIFA World Cup™ tournament in Germany, or nearly 2 times the audience.
 
·         For the day, Univision’s combined coverage of the two matches easily beat ESPN’s average for the day.
 
Univision vs. ESPN
Mexico vs. South Africa & Uruguay vs. France  
Combined Average Audience
 

Demos

UNIVISION

ESPN

UNI % Advantage

Persons 2+

3,997,520

2,660,318

+50%

Adults 18-49

2,310,118

1,643,898

+41%

Adults 18-34

1,374,065

936,714

+47%

Persons 12-34

1,716,861

1,164,764

+47%

 
Source: The Nielsen Company NPM, 6/11/10 Fast Nationals, Live+SD
 
Additional Local Highlights
 
Univision’s 2010 FIFA World Cup™ opening game between Mexico and South Africa on Friday was the #1 program of the day, regardless of language, in the following markets:
·         Among Total Viewers 2+ in Los Angeles, Miami, Houston, Dallas, Phoenix and Sacramento
·         Among Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and  Sacramento
·         Among Persons 12-34 in Los Angeles, New York, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
 
Versus the first day of coverage of the 2006 FIFA World Cup™, Friday’s opening day coverage of the 2010 FIFA World Cup™ on Univision out-delivered in the following markets, regardless of language:
·         Among Total Viewers 2+ in Los Angeles (+129%), New York (+21%), Dallas (+88%), Chicago (+122%) and San Francisco+213%)
·         Among Adults 18-49 in Los Angeles (+103%), New York (+31%), Dallas (+58%), Chicago (+300%) and San Francisco (+175%)
·         Among Adults 18-34 in Los Angeles (+219%), New York (+54%), Dallas (+55%), Chicago (+400%) and San Francisco (+180%)
·         Among Persons 12-34 in Los Angeles (+247%), New York (+73%), Dallas (+57%), Chicago (+100%) and San Francisco (+267%)
 
*2006 vs. 2010 comparison not available for Miami, Houston, Phoenix or Sacramento
 
Univision’s coverage of the 2010 FIFA World Cup™ opening game between Mexico and South Africa far out-delivered ESPN’s coverage of the same game:
·     Among Total Viewers 2+ in Los Angeles (+645%), New York (+190%), Miami (+200%), Houston (+318%), Dallas (+444%), Chicago (+217%), Phoenix (+267%), San Francisco (+231%) and Sacramento (+220%)
·     Among Adults 18-49 in Los Angeles (+647%), New York (+171%), Miami (+152%), Houston (+337%), Dallas (+367%), Chicago (+183%), Phoenix (+424%), San Francisco (+213%) and Sacramento (+190%)
·     Among Adults 18-34 in Los Angeles (+945%), New York (+110%), Miami (+114%), Houston (+600%), Dallas (+371%), Chicago (+133%), Phoenix (+431%), San Francisco (+207%) and Sacramento (+232%)
·     Among Persons 12-34 in Los Angeles (+910%), New York (+150%), Miami (+135%), Houston (+467%), Dallas (+320%), Chicago (+126%), Phoenix (+409%), San Francisco (+278%) and Sacramento (+239%)
 
Univision’s coverage of the 2010 FIFA World Cup™ game between Uruguay and France far out-delivered ESPN’s coverage of the same game:
·     Among Total Viewers 2+ in Los Angeles (+400%), New York (+131%), Miami (+210%), Houston (+256%), Dallas (+273%), Chicago (+182%), Phoenix (+185%), San Francisco (+167%) and Sacramento (+185%)
·     Among Adults 18-49 in Los Angeles (+407%), New York (+124%), Miami (+136%), Houston (+278%), Dallas (+214%), Chicago (+150%), Phoenix (+178%),   San Francisco (+143%) and Sacramento (+150%)
·     Among Adults 18-34 in Los Angeles (+515%), New York (+95%), Miami (+80%), Houston (+414%), Dallas (+213%), Chicago (+95%), Phoenix (+300%), San Francisco (+150%) and Sacramento (+167%)
·     Among Persons 12-34 in Los Angeles (+536%), New York (+112%), Miami (+112%), Houston (+350%), Dallas (+194%), Chicago (+111%), Phoenix (+207%), San Francisco (+191%) and Sacramento (+188%)
 
Source:  The Nielsen Company, NSI ratings (6/11/10), live game across time zones, highest rated game based on 01/01/2010-06/10/2010 soccer game program averages and time period average for 6/11/10 games.  Live+SD data.
 
Additional UnivisionFutbol.com Highlights
 
 
The free live streaming on www.UnivisionFutbol.com delivered record traffic:
·         South Africa vs. Mexico and Uruguay vs. France matches, were streamed across 283,000 unique media players1
·         These matches also drove over 16 million US and Puerto Rico page views across the Univision Interactive Media platform, including online, mobile and mobile apps2
·         Soccer Application climbed to the #2 position among free sports apps in Apple’s App Store 3 
 
1 Conviva Pulse reporting, Univision Live-Streaming, June 11th 2010
2 NetGravity Segmentation Variable Reports, Quattro Wireless; July Systems, June 11th 2010
3Apple App Store, June 11th 2010
 
Highlights of FIFA World Cup ™ Kick-Off Celebration Concert
 
Univision’s Broadcast of Star-Studded FIFA World Cup™ Kick-Off Celebration Concert (6/10/2010; 2-5pm ET):
 
·         Reached an impressive 5.3 million Total Viewers 2+, who tuned in to all or some part of the daytime broadcast. The network significantly out-delivered ESPN2’s average audience for the broadcast of the same event across all key demographics:
 
 
Univision vs. ESPN2
FIFA World Cup™ Kick-Off Celebration Concert
June 10, 2010, 2-5pm ET
Average Audience
 
DEMOS
UNIVISION
ESPN2
UNI Advantage

 

 

DEMOS

UNIVISION

ESPN2

UNI Advantage

Difference

X More Viewers

TOTAL HHLDS

1,145,203

320,571

+824,632

Nearly 4X  more viewers

Total Viewers 2+

1,737,378

423,885

+1,313,493

4X more viewers

Adults 18-49

880,780

297,092

+583,688

Nearly 3X more viewers

Adults 18-34

507,143

212,926

+294,217

2X more viewers

Adults 25-54

772,121

226,526

+545,595

3X more viewers

Teens 12-17

137,239

28,365

+108,874

Nearly 5X more viewers

 
Source: The Nielsen Company NPM Fast Nationals, Live +SD, 6/10/10, Thursday 1:55-5:12PM EST.  Reach based on 6+ minute qualifier.
 
Additionally, the kickoff concert was streamed live and for free on www.UnivisionFutbol.com to US and Puerto Rico fans, on over 60,000 unique media players.  All World Cup matches will be streamed live on UnivisionFutbol.com.
 
(Source:  Univision –  Conviva Pulse reporting, Univision Live-Streaming, June 10th 2010)
 
 
About Univision Communication’s Exclusive Spanish-Language Coverage of the 2010 FIFA World Cup South Africa™