Report: Pandora’s negative trending


PandoraSeeking Alpha’s Andrei Volgin is seeing some negative trending occurring with Pandora–likely since the launch of Apple’s iTunes Radio and a new mobile listening cap. While Pandora just released its audience metrics for October that showed growth in total listener hours to 1.47 billion from 1.36 billion in September (hours per listener also increased), Volgin notes that one extra day in October accounts for 45% of the increase in total hours and 33% of the increase in hours per listener. More importantly, the company lost 1.8 million active listeners, he observed.

The following chart shows the total hours and hours per listener adjusted for the number of days in each month:

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.