Review Hot Nielsen Markets

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Music-NotesBy Clark Smidt, Broadcast connector


Broadcast Connector’s Clark Smidt (www.broadcastideas.com) is at the NAB/RAB Radio Show in Atlanta this week. In prep for all the buzz and working, here’s the review notes of the hot and not from Nielsen Audio August, for markets #22 St. Louis through #24 Charlotte, N.C.

  1. ST. LOUIS, MO.  2,328,700.  Stations 44, Subscribers 50%.  Black 19%, Spanish 3%.

Cluster Total Shares May/June/July/August:  iHeart 25.9-26.9-26.2-25.3, Emmis 17.8-16.8-17.1-17.2, CBS 18.3-17.6-16.5-16.5, Hubbard 10.8-10.4-12.2-13.8,  RadioOne 10.6-9.8-9.6-9.3.

Rank   Calls   Format   Owner  Trends M/J/J/A     all FM unless stated

1    KLOU Oldies iHeart. 9.0-11.2-9.6, #1 cume 859, still use Oldies handle.

2    KMOX-AM/KMOX-HD3 News/Talk CBS. 9.2-8.8-7.9-7.4.  Slips again, stays #1 N/T.

3    WARH Adult Hits Hubbard. 3.8-4.3-5.7-6.3, exclusive jumps, again and into #3.

4    KSHE Rock Emmis.  6.1-7.1-6.6-6.2, lead over ModRock partner KPNT drops 2.0-1.0.

5    WIL Country Hubbard. 4.8-4.5-5.1-5.8, trending north.

6    KSLZ CHR iHeart.  5.7-5.4-5.-5.7, vs Emmis CHR KNOU 3.3-2.9.

7    KPNT Modern Rock Emmis 4.4-4.1-4.6-5.2, StL’s only Modern Rocker.

8    KSD Country iHeart. 5.3-5.1-5.6-4.9, now 0.7 south of Hubbard WILF.

8    KLJY Christian Gateway Creative. 6.1-5.5-5.2-4.9, KLJY-HD2 holds 0.2.

10  WFUN R&B Oldies. 5.2-4.9-5.0-4.8 vs iHeart Rhythmic Oldies KMJM 2.4-2.6.

10  KYKY Hot AC CBS. 4.9-5.0-4.8-4.8, leads CBS A/C KEZK 1.0-0.5.

  1. PORTLAND, OR.  2,212,100.  Stations 50, Subscribers 54%.  Spanish 12%, Black 3%.

iHeart 32.4-30.8-31.7-31.7, Entercom 27.0-26.0-25.4-25.9, Alpha 17.5-18.5-18.4-18.3.

1    KKCW Adult Contemporary iHeart. 9.8-8.7-10.2,-9.2 #1 cume 781k.

2    KWJJ Country Entercom. 6.5-7.6-7.0-8.2, lead over Alpha Country KUPL 2.9-2.2-3.3.

3    KOPB News/Talk Oregon Public.  6.1-6.8-6.5-6.5, lead vs Alpha N/T KXL 2.8-2.7-2.3.

4    KKRZ CHR iHeart. 5.6-5.6-5.4-6.3.

5    KLTH Classic Hits iHeart. 5.2-5.4-5.6-5.3, tops ClassicRockers KGON by 1.3, KFBW 1.5.

6    KYCH-F Adult Hits Entercom.  6.5-5.2-5.4-5.0, now 0.9-1.0 over Alpha AA KINK.

7    KUPL Country Alpha. 4.5-4.7-4.8-4.9.

8    KRSK Hot AC Entercom.  5.3-5.7-4.3-4.7, fluctuations.

9    KXL News/Talk Alpha. 4.3-4.0-3.8-4.2, #2 N/T vs KEX-AM at 1.8, Alpha Talk KUFO-AM 0.5.

10  KBFF Hot AC Alpha. 3.7-4.4-4.4-4.1.

11  KINK Adult Alternative Alpha. 3.8-4.2-4.3-4.0, exclusive AA.

11  KGON Classic Rock Entercom. 4.8-4.7-4.1-4.0, wrong direction.

 

  1. CHARLOTTE, NC. 2,151,700.  Stations 56, Subscribers 39%. Black 22%, Spanish 8%.

Beasley 28.3-33.7-31.5-29.7, iHeart 31.6-28.5-27.5-26.7, Radio One 8.4-7.3-8.8-8.8,

Greater Media 6.8-7.3-6.3-6.7.

 

1    WKKT Country iHeart. 8.2-7.3-6.8-7.3.

2    WSOC Country Beasley. 7.4-8.9-7.8-7.0. Country @ #1 & #2.

2    WRFX Classic Rock iHeart.  6.5-6.5-6.9-7.0. ModRock partner WEND falls 3.1-2.8.

4    WPEG Urban Beasley. 7.1-7.6-6.9-6.5, lead on Beasley Urban A/C WBAV drops 2.8-2.6-2.2-1.6.

5    WKQC Adult Contemporary Beasley. 4.6-6.0-5.4-6.1, with the #1 cume 611-590-592k.

6    WLKO Adult Hits iHeart. 6.7-6.3-5.2-5.6, exclusive format still out of the Top 5.

7    WOSF R&B Oldies Radio One. 5.5-4.6-4.9-5.4.

8    WBAV Urban A/C Beasley. 4.3-5.0-4.7-4.9.

9    WLNK Hot AC Greater Media. 4.1-4.8-4.2-4.5, exclusive format.

10  WNKS CHR Beasley. 4.4-5.0-5.5-4.1, both CHRs dip.

11  WHQC CHR iHeart. 6.3-5.3-4.8-4.0, was ahead of WNKS 0.9 then behind 0.7 now – 0.1.

Broadcast Connector Clark Smidt delivers results with existing resources. Refresh Time is right now. Prompt Positives! 978 470-2120. Andover, MA. www.broadcastideas.com   @ClarkSmidt    [email protected] Search “Clark Smidt” www.rbr.com for updates & commentary.