Rochester, NY and Nutrition radio spots detailed


According to Arbitron, Rochester, NY is the 56th largest radio market with a population of 943,500. According to Media Monitors, the #1 radio advertiser in that market last week was Charisma Jewelers with 699 commercials. Coming in #2 was Patrick Buick GMC Used Car Supercenter with 589 spots, while Toyota  was #3 with 392 ads. Cellino & Barnes was #4 with 371 spots and Frontier  Bundle came in #5 airing 368 announcements. McDonald’s was #6 with 361 spots, while House of Guitars was #7 with 273 spots. HD Digital Radio Alliance  was #8 running 267 spots and Mann’s Jewelers, up from #23, rolled in at #9 with 266 ads. Coming in #10 was Dick Ide Honda with 254 spots.

The #1 nutritional supplement on the radio last week was CENTRUM with 6,434 spots. Coming in #2 was BETA PROSTATE with 3,105 ads, while ENTRAMAX was #3 running 1,758 spots. NEUROSTIN was #4 with 1,604 commercials and ARCTIC ESSENTIALS came in #5 with 1,485 spots. EMERGEN-C hit #6 with 1,291 ads, while ZENCORE PLUS was #7 airing 920 spots. NOPALINA moved up to #8 with 470 spots and HERO TABS took #9 with 441 spots. And securing the #10 position was NUTRISHOP with 436 spots.

On the top of the National Radio spot list was THE HOME DEPOT again, with 31,439 spots. Coming in #2 was WAL-MART with 28,400 ads, while MCDONALD’S stayed at #3 with 26,057 spots. VERIZON held on to #4 again with 24,405 spots and GEICO was #5 with 23,777 spots.

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.