Rock Center best to date for NBC

0

Monday Results:
* At 8 p.m. ET, “Who’s Still Standing?” (1.7 rating, 4 share in adults 18-49, 6.4 million viewers overall) scored its highest 18-49 rating in five Monday telecasts to date and its biggest overall viewership among eight telecasts on all nights of the week.  Versus its prior telecast on January 9, “Who’s Still Standing?” is up 6 percent in 18-49 rating (to a 1.7 rating from a 1.6) and up 4 percent in total viewers (6.449 million vs. 6.168 million).  Versus the telecast before that on January 2, last night’s “Who’s Still Standing?” is up 13 percent in 18-49 rating (to a 1.7 rating from a 1.5) and up 16 percent in total viewers (6.449 million vs. 5.556 million).  Last night’s “Who’s Still Standing?” is up 25 percent versus NBC’s total-viewer season average in the time period prior to “Who’s Still Standing?” (6.449 million vs. 5.151 million).


* For an eighth consecutive telecast, “Who’s Still Standing?” is showing solid growth from its first half-hour to its second.  Monday’s telecast is up half-hour to half-hour by all key measures, including gains of 13 percent in 18-49 rating (to a 1.8 from a 1.6) and 12 percent in total viewers (6.8 million vs. 6.1 million). 

* From 9-11 p.m. ET, the NBC News Special “Republican Candidates Debate on a Special Edition of Rock Center” (1.6/4 in 18-49, 7.1 million viewers overall) earned the highest adults 18-49, adults 25-54 (2.1 rating) and total-viewer results to date for “Rock Center,” topping the prior highs earned one week earlier (1.3 in 18-49, 1.8 in 25-54, 5.566 million viewers overall).

* For its second hour from 10-11 p.m., “Rock Center” tied for #2 among ABC, CBS and NBC in adults 18-49, ranked #2 outright in total viewers and was #1 in men 18-34, 18-49 and 25-54.  For the 10 p.m. hour, “Rock Center” matched NBC’s season high in adults 18-49 and hit a new season high in total viewers.
 
In Late-Night Metered Markets Monday night:
* In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.4/6 with an encore telecast; CBS’s “Late Show with David Letterman,” 2.1/5 with an encore; and ABC’s combo of “Nightline,” 3.4/8; and “Jimmy Kimmel Live,” 1.6/5. 

* In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3 with an encore; “Late Show,” 0.6/3 with an encore; “Nightline,” 1.1/5; and “Jimmy Kimmel Live,” 0.6/3

* At 12:35 a.m., “Late Night with Jimmy Fallon” (1.2/4 in metered-market households with an encore) beat CBS’s “Late Late Show with Craig Ferguson” (1.0/4 with an encore).  In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49 with an encore) topped “Late Late Show” (0.4/2 with an encore).

* At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 with an encore in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters

For the Week:
* Paced this week by “The Office” and Monday’s telecasts of “Betty White’s 90th Birthday” special and “Betty White’s Off Their Rockers,” NBC averaged a 1.5 rating, 4 share in adults 18-49 and 5.8 million viewers overall for the week of January 16-22. 

* NBC’s Monday special, “Betty White’s 90th Birthday: A Tribute to America’s Golden Girl,” attracted an average 13.9 million viewers against tough competition and ranked #8 among all primetime telecasts this week in overall viewership.  And, a Monday preview of the new show “Betty White’s Off Their Rockers” attracted NBC’s biggest overall audience in that time period, excluding Olympics, since September 2009. With an average 12.3 million viewers, “Betty White’s Off Their Rockers” ranked #12 among all primetime programs this week in overall viewership (rankings exclude NFL overruns and post-game telecasts).

* Primetime averages for the week of January 16-22 in adults 18-49 were Fox (7.7/19), ABC and CBS (2.1/5), NBC (1.5/4) and CW (0.5/1).  In overall total viewers the weekly averages were Fox (21.3 million), CBS (9.3 million), ABC (6.7 million), NBC (5.8 million) and CW (1.2 million).

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)


SHARE
Previous articleHouse is back for Fox
Next articleABC strong with women on Monday
RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.