CBS reports that Ron Scalera, Executive Vice President and Creative Director of the CBS Marketing Group, died suddenly on Wednesday, April 21 in Los Angeles. He was 49.
“It is a day of profound sadness, shock and loss at CBS,” said Leslie Moonves, President & CEO, CBS Corporation. “We have lost a gifted colleague and a friend whose work graced the air of CBS every day, and whose engaging personality touched our lives. The creativity, energy and passion Ron put into his work will be sorely missed – from his brilliant on-air work and upfront presentations, to new and innovative forms of promotion.”
“One of the true good guys has left us far too early and we grieve with all our hearts,” Moonves added.
“We are all in shock. Ron’s talent, imagination and creativity knew no bounds,” said George Schweitzer, President, CBS Marketing Group.
Scalera, who joined CBS in 1997 as Senior Vice President/Creative Director of Advertising and Promotion, helped make CBS “America’s Most Watched Network” with the creation of branding and launch campaigns for many successful series, including the CSI franchise, “NCIS,” “The Big Bang Theory,” “The Good Wife” and, most recently, “Undercover Boss.” He was promoted to his current position in the CBS Marketing Group in 2004.
Scalera joined CBS from the Fox Broadcasting Company, where he served as Senior Vice President, On-Air Promotion from 1994 to 1997.
Scalera is survived by his wife, Elizabeth, and children Rachel, 13, and Michael, 10. Funeral arrangements are pending.