|
|
|
|
|
Jim Carnegie, Publisher
|
Monday Afternoon February 26th, 2007
|
|
Happy Trails for Journal Sentinel?
Journal Sentinel Inc., the publisher of the Milwaukee Journal Sentinel and a wholly owned subsidiary of Journal Communications, announced a deal to acquire two magazines from Trails Media Group. Wisconsin Trails and Milwaukee Home & Fine Living are now part of Journal Sentinel under the deal, with no price tag disclosed. The CEO of the seller, by the way, is Scott Klug, former US Congressman and, before that, TV journalist. Journal Communications Publishing Group President & COO Betsy Brenner said the two newly acquired magazines will add to the company's specialty publications lineup, which already includes mke, AquiMilwaukee and MetroParent. "The acquisition of these two great titles underscores our strategy to go deeper into our local markets to reach the quality readers that advertisers most desire. Additionally, we expect to generate revenue growth through the build-out of our lifestyle websites and print products as well as to take advantage of efficiencies in advertising sales, production and distribution," Brenner said. According to the announcement, 45-year-old Wisconsin Trails magazine celebrates the people, history, nature, travel, culture and other intriguing aspects of life in the Badger State. Milwaukee Home & Fine Living celebrates home design and stylish living in the greater Milwaukee metropolitan area.
Forbes.com and Quigo strike deal
for content-targeted, performance advertising
Quigo, a provider of targeted, auction-based, pay-per-click advertising, announced that Forbes.com has signed a multi-year, exclusive relationship for content-targeted, performance advertising across its various websites including Forbes.com, ForbesAutos.com and ForbesTraveler.com. "We're pleased to partner with Quigo and are confident that their content-targeting technology and approach is very well-suited for Forbes.com," says Forbes.com President and CEO Jim Spanfeller. "The AdSonar platform, technology and approach will help Forbes.com optimize revenues across our business news and lifestyle pages while also enabling us to build a strategic asset in one of the most dynamic and fastest growing segments of the online advertising market." In recent months, Quigo has also announced significant new AdSonar partnerships with ESPN.com, the Web's leading online sports destination, CareerBuilder.com, the nation's largest online job site, the New York Daily News, one of the largest papers in the New York Metro Market and the sixth largest daily newspaper in the country, Internet Broadcasting, the nation's largest publisher of TV station Web sites and many others.
Time to start running at Rodale
Health/fitness magazine specialist Rodale Inc. is expanding its portfolio with the acquisition of Running Times from Fitness Publishing Inc. Rodale President/CEO sees it as a natural fit with its Runner's World. Running Times will bring in 105K in base readership with a total estimated at over 400K. Advertising and page count have both been on the increase. The two magazines will continue as separate, independent enterprises. Murphy notes that the number of runners in the US is increasing, and the upcoming 2008 Olympics are a natural target event for both magazines. The price of the transaction was not disclosed.
Yahoo!'s new ranking model
impacts search click-through rates
comScore Networks released the results of a study analyzing the changes in Yahoo!'s click-through rates for sponsored search ads since the official U.S. launch of its new ranking model on 2/5. The introduction of the ranking model is the second phase in the rollout of Yahoo!'s new search advertising system, known as Project Panama. The study is based on the online behavior of comScore's U.S. sample of 1 million Internet users.
| Read More... |
|
|
Help Desk
|
__EMAIL__ : Having problems with our epapers?
Please send Questions/Concerns to: Memberships@rbr.com
Media Business Report is  89 annual or just 7.42 a month
If you wish to remove your name completely from our database use this link to __UNSUB__
|
|
|
|
|
|
Belo doubles
in the Big Easy
The sale of MNT WUPL-TV New Orleans from CBS to Belo, filed in July 2005, ran into a little snag by the name of Katrina. Litigation surrounding the transaction has been terminated and the sale is back on, pairing the station with Belo's WWL-TV.
|
|
More in Tuesday's
RBR /TVBR Morning Epaper.
|
|
|
XM says cash
flowed in Q4
XM Satellite Radio claimed today that it posted its first quarter of positive operating cash flow in Q4. But did it? The numbers deserve closer scrutiny.
Goodman makes good
on group scoop
Broadcast veteran Dean Goodman just started broadcast acquisitions last year, and announced from the start that he wasn't going to stop with just a market or two in his portfolio. He's pumped fresh blood into the portfolio in a big way with the purchase of a 16-station radio group in Missouri.
|
|
More in Tuesday's
RBR Morning Epaper.
|
|
|
Bidding war for Tandberg
Ericsson has made a rival bid of 1.4 billion for video processing equipment maker Tandberg Television. The Ericsson offer seeks to derail a deal announced last month to sell Tandberg to Arris for 1.2 billion.
|
|
More in Tuesday's
TVBR Morning Epaper.
|
|
|
 |
Hard finding that key person
to fill the important position at your organization? Media HeadHunters is the place that key media firms use to get results. See Media HeadHunters and get results with service--Period.
Need assistance
contact Cathy Carnegie
|
|
|
|
|
©2007 Radio Business Report/Television Business Report, Inc. All rights reserved.
Media Business Report -- 2050 Old Bridge Road, Suite B-01, Lake Ridge, VA 22192 -- Phone: 703-492-8191
|
|
