Sandusky Seattle launches "Click 98.9"


Another Smooth Jazz outlet bites the dust. After 19 years, Sandusky’s KWJZ has moved changed 12/28 to a Modern AC, Classic Alternative dubbed “Click 98.9.” Modern Music is the tagline, and they’re in the midst of playing 10,000 songs in a row.

Said KWJZ PD Carol Handley: “Technologies change and the new radio audience measurement [PPM] is not favoring our once ratings-strong Smooth Jazz format.”

She’s right. According to Arbitron’s latest numbers, the station was 18th in the market with a little above a 3.2 average over the last three months.

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.