Santa Barbara Classical outlet in jeopardy

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For SaleKDB-FM is a hybrid operation – it’s owned and operated by a non-profit organization, but one of its income streams is based on the sale of traditional advertising. But it’s been running in the red and it’s going on the block.


According to the Santa Barbara Independent, it costs $900K to operate the station annually, and the sale of advertising brings in about $400K of that and has been enjoying modest increases of late. Still, the station has accumulated $400K worth of red ink over the past three years, and rather than make up the shortfall, licensee Santa Barbara Foundation has decided to sell it.

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