Savage vs. Hannity: Winter 2014

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Westwood OneHere’s an exclusive chart of just-released ratings results for Winter 2014 from WestwoodOne. It details ratings wins over the last three months of Michael Savage vs. Sean Hannity. These are head-to-head comparisons in the same daypart in key major markets:


Graph for Savage vs. Hannity Winter 2014 04-22-14
After besting Hannity in the Top 5 markets in January, Savage continued to dominate the Top 5 markets for Adults 25-54 in February. Savage also dominated at his flagship station WABC-AM New York as well. Below are the comps in February. The Savage Nation does not air in LA.

Savage v. Hannity
#1 in New York                       WABC-AM       1.1   vs   .5

#3 Chicago                              WLS-AM         1.2   vs    .2

#4 San Francisco                      KFSO-AM       1.5   vs  .5

#5 Dallas-Ft. Worth                  WBAP-AM      1.3  vs  .5

Source: Nielsen PPM, February  2014, A 25-54

Eric Stanger, Vice President, Operations and Affiliate Marketing: “The Sean Hannity Show,” Premiere Networks, delivered a few facts from the Hannity camp, as well:

“Savage has lost much of the audience he inherited from Hannity:

Men 25-54:

WABC-AM NY: 18% down

KSFO-AM SF: 29% down

WBAP-AM Dallas: 51% down

P12plus:

KSFO-AM SF 40% down

Dallas WBAP-AM 26% DOWN

WABC-AM NY 10% down

A25-54:

WABC-NY 26% down

KSFO-AM SF 17% down

WBAP-AM Dallas 17% down

(Source: Nielsen Audio, PPM, DEC’13 to MAR’14, Exact Times, AQH)

Meanwhile, Sean Hannity continues exploding growth on his new stations:

Men 25-54:

WOR-AM NY: 50% up

KEIB-AM LA: 100% up

KSKY-AM Dallas: 56% up

WIOD-AM Miami (moved to live clear 1/14) 71% up

WFLA-AM Tampa (moved to live clear 1/14) 500% up

KHOW-AM Denver (moved to live clear 1/14) 560% up

A25-54

WOR-AM 25% UP

KEIB-LA 520% UP

KSKY-AM Dallas 55% UP

P12plus

WOR-AM NY 83% UP

KEIB-AM LA 158% UP

KSKY-AM Dallas 117% UP

(Source: Nielsen Audio, PPM, DEC’13 to MAR’14, Exact Times, AQH)

The Sean Hannity Show is the 2nd most listened to talk radio show in the country, with over 500 affiliates and an estimated weekly audience of over 11 million. We are thrilled to be celebrating our 13th year of success in national syndication.”


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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