SBGI names Julio Aponte SVP of Hispanic Initiatives

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Sun Broadcast Group, Inc. has elevated Julio Aponte to Senior Vice President of Hispanic Initiatives. Aponte, who joined Sun earlier this year, had been serving as Director of Hispanic Sales. In his new role Aponte will be in charge of researching, developing and launching new programming and affiliate partnerships exclusive to Sun Latino, Sun’s Spanish Language division. He will also oversee sales strategies as well as develop new measurement and accountability initiatives that will be implemented across the network.


“When we welcomed Julio to the Sun family earlier this year, I knew he would be quickly become an important member of our executive team.” said Jason Bailey, Sun Broadcast Group CEO.  “In the short time that he’s been with us, he has been instrumental in helping us create Sun Latino, the #1 Spanish language network for news and information. Julio represents all the good that we believe this industry to be. He is so well liked and respected by everyone here in our family, and more impressively, by all those who have ever had the opportunity to work with him.”

“I am honored by the promotion and trust, and welcome the opportunity to continue to elevate Sun Broadcast Group and Sun Latino Networks as an exciting opportunity for advertisers, affiliates and talent.” said Julio Aponte. “The great partnership with brands like CNN En Español, Fox Deportes Radio and the launch of AccuWeather en Español is a testament to the commitment of Sun Broadcast Group and Jason Bailey to the US Hispanic community…Que Viva El Sol!”

In addition to sales and promotional offerings with CNN en Español, Fox Deportes and customized, local weather forecasts with AccuWeather en Español, Sun Latino is also home to MusiMundo, an all music network and InfoMundo, a national business and information network.

 


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.