The Spanish Broadcasting System (SBS)-owned Aire Radio Networks has added an EVP/National Radio Sales and a SVP/National Radio Sales for the national radio platform which creates, distributes and markets Spanish-language radio programming across the U.S.
Now taking the EVP/National Radio role is Elisa Torres. She is a five-year SBS sales leader who spearheaded the launch and development of Aire Radio Network.
In her expanded role, she will oversee the integration and development of the network and national radio business and sales operations. In addition, she will manage SBS’s national rep firm, Gen Media.
From 2004-2008 Torres was Sr. Director of Affiliate Relations for ABC Radio Networks. She transitioned to a similar role at Cumulus Media following its acquisition of the former Walt Disney Co.-owned operation.
Joining Aire as SVP/National Radio Sales is Michelle Marino, a sales veteran who was formerly VP/Sales for Univision Network Radio.
“As we continue to enhance our cross-platform multimedia offerings, it is critical that we also reshape our national and network business units for long-term success,” said SBS COO Albert Rodriguez. “Elisa Torres and Michelle Marino make an exceptional team. They have played a significant role in establishing a results-driven, innovative and synergistic operations and sales team with AIRE, our radio networks division. We are confident that under their leadership, they will streamline our network and national business operations in order to deliver competitive offerings in the Hispanic marketplace.”