From 8-10 p.m., the finale of “The Biggest Loser: Couples” (3.9/11 in 18-49, 10.0 million viewers overall) ranked #2 in 18-49 in the highly competition 8-10 p.m. time period behind only Fox’s “American Idol”-boosted lineup and ahead of CBS’s combination of “NCIS” and “NCIS: Los Angeles” and ABC’s combination of a “Dancing With the Stars” encore and the first hour of the “Dancing” finale. “Biggest Loser” was also #2 among the major networks in adults, men and women 18-34; men and women 18-49; and adults and women 25-54.
This is the top-scoring “Biggest Loser” in 18-49 since January 19 and in total viewers since January 5. “Biggest Loser” generated week-to-week gains of 26 percent in 18-49 (3.9 vs. 3.1) and 20 percent in total viewers (10.0 million vs. 8.309 million).
From its first half-hour to its fourth, “The Biggest Loser: Couples” grew by 41 percent in 18-49 (to a 4.5 rating from a 3.2) and by 37 percent or nearly 3.1 million persons in total viewers (to 11.4 million from 8.4 million).
For its second hour from 9-10 p.m., the “Biggest Loser: Couples” finale out-rated ABC’s “Dancing With the Stars” finale head-to-head for the hour in adults 18-49 and most other key demographics: adults, men and women 18-34; men and women 18-49; and adults and men 25-54. “Loser’s” margin over “Dancing” from 9-10 p.m. in 18-49 was 26 percent (4.4 vs. 3.5). In full-duration ratings, the 8-10 p.m. “Loser” telecast tied ABC’s 9-11 p.m. “Dancing” in adults 18-49 and out-rated “Dancing” in men 18-49 and adults, men and women 18-34, though “Loser” aired in a lower-viewership time period against tougher competition.
At 10 p.m., “Parenthood” (2.6/7 in adults 18-49, 6.0 million viewers overall) ranked #2 among the major networks in the hour in adults 18-49, behind only the special competition of ABC’s concluding hour of the “Dancing With the Stars” finale and ahead of CBS’s “The Good Wife.” “Parenthood” earned its biggest margin to date versus an original “Good Wife” in 18-49, 30 percent (with a 2.6 rating vs. a 2.0). “Parenthood” has out-rated all regular major-network competition in the time period in 18-49 for nine of the last ten weeks.
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
(source; NBC)
