Sinclair’s Rochester dealings detailed

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SBG / Sinclair Broadcast GroupThe paperwork has been posted at the FCC, giving us the full portrait of the three-party deal in Rochester NY between Sinclair, Newport and Deerfield that will result in a de facto duopoly between WUHF and WHAM.


We knew that Sinclair was essentially paying $54M for WHAM and assigning the right to acquire the license to frequent SSA/JSA partner Deerfield.

WHAM is the local ABC affiliate, while WUHF carries Fox.

The station is WHAM-TV, the ABC affiliate serving Rochester NY.

Sinclair already owns WUHF there, the local Fox outlet.

Deerfield will pay Sinclair $6M for the license assets of WHAM, and will collect $10K from Sinclair for a purchase option that will allow Sinclair to buy the station back for the same $6M should the regulatory climate ever allow such a thing.

The JSA will be along the lines of what is clearly becoming the industry standard: As licensee Deerfield will receive 70% of all advertising proceeds, and Sinclair will get to keep 30%.

Under terms of the SSA, Deerfield will pay Sinclair $10.4M annually, and that payment will increase by a factor of 5% each year.