SiriusXM, NBC to launch “Today Show Radio” channel

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Sirius XM“Today Show Radio” launches on 6/26 on Channel 108, making the NBC morning program available to radio listeners for the first time ever. The new channel will give SiriusXM listeners across the country access to live audio feeds of Today from both coasts, including replays.  It’s an exclusive content deal.


Every weekday Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Carson Daly, Willie Geist and Tamron Hall will bring SiriusXM listeners the latest and most relevant news and weather information, as heard each day on the long-running TV show.

SiriusXM listeners will have access to Today’s live east coast feed from 7:00 am – 10:00 am ET and the west coast feed from 10:00 am – 1:00 pm ET. Starting at 1:00 pm ET, SiriusXM will broadcast the fourth hour of Today with Kathie Lee Gifford and Hoda Kotb. It will replay from 2:00 pm – 5:00 pm ET.

In addition, popular recurring series, including the live summer concerts from Rockefeller Plaza, will be featured on the SiriusXM channel. The fourth hour of Today with Kathie Lee Gifford and Hoda Kotb will also broadcast on Today Show Radio.

“Listeners will for the first time be able to take the Today show with them on their busy morning routine and throughout the day during their daily drive,” said Scott Greenstein, President and Chief Content Officer, SiriusXM. “Today’s unparalleled and timely content is another great example of working with an iconic brand to provide great programming to our millions of subscribers.  SiriusXM is excited to continue its relationship with the NBCUniversal News Group by bringing the Today brand into vehicles nationwide.”

NBCUniversal News Group and SiriusXM already broadcast dedicated channels, including CNBC, on channel 112, and MSNBC on channel 117.


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.