Skype software to be added to VIERA HDTVs

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Juiced-up iPTV: Panasonic and Skype announced a collaboration that will enable consumers to make voice and video calls over Skype on Panasonic’s line of 2010 VIERA CAST-enabled HDTVs planned for launch in spring 2010.


This collaboration takes Skype to another platform, in addition to the computer and the mobile phone, which is the technology heart of the home, the television.

“The addition of Skype to our VIERA CAST offerings truly takes HDTV connectivity to a whole new level,” said Bob Perry, VP/Panasonic Consumer Electronics. “VIERA CAST was created to offer Panasonic VIERA HDTV owners a new level of entertainment by giving them access to some of the most popular content-driven web sites. Panasonic VIERA HDTV owners can now not only share photos and videos online; with Skype they can also talk to family and friends from the comfort of their living room.”

“Skype has made video calling easy, free and accessible. Today, 34% of all Skype-to-Skype calls include video. In addition, the number one reason why Skype users enjoy video calling is because it makes them feel more connected to friends and family,” said Josh Silverman, CEO of Skype. “This is very exciting for us. TVs are a logical and natural platform for video communications. TVs will no longer be just the center of people’s entertainment experience, but have the potential to be the center of people’s communications experience.”

To conduct a Skype video call on a VIERA CAST HDTV, a specially-designed high-performance Panasonic camera, which is sold as a separate accessory, is simply plugged into the television. The camera includes a special microphone system that can easily pick up sound from couch-distance. Plus, it will deliver up to 720p high definition video quality depending on the consumer’s internet bandwidth.

Panasonic’s VIERA CAST allows the consumer to view targeted sites on a large HDTV, rather than a small computer screen. VIERA CAST requires no external box or PC. VIERA CAST is accessed via a single button on the television remote control and there is no fee to use the VIERA CAST functionality (some VIERA CAST services such as VOD have a separate fee structure).

Skype joins a growing list of web-based offerings on Panasonic’s VIERA CAST-enabled HDTVs including Amazon VOD, YouTube, Picasa Web Albums, Bloomberg News and weather info.


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.