Slim Jim sponsoring WWE Tribute to the Troops

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World Wrestling Entertainment (WWE) and Slim Jim are joining forces to honor our troops on NBC. Slim Jim is the exclusive presenting sponsor of WWE’s annual holiday special, “WWE Tribute to the Troops.” It will air 12/18 at 9-10 p.m. ET / 8-9 p.m. CT. As part of the sponsorship, Slim Jim will donate product to the armed forces through the USO and is asking consumers to join their effort.


For every two Slim Jims purchased, the company will donate an additional Slim Jim to the USO with a maximum donation of $500,000 worth of product. Additionally, WWE and Slim Jim have launched a co-branded letter writing campaign inviting people to send messages of thanks to our troops through www.wwetributetothetroops.com.

In the spirit of Bob Hope, “WWE Tribute to the Troops” will chronicle WWE Superstars and Divas visiting Fort Hood, TX to meet with the troops and their families this holiday season, culminating with special live in-ring performances in front of thousands of military personnel.

The event will also feature musical performances by Sean Combs’ Diddy – Dirty Money and Trace Adkins. “Modern Family’s” Ariel Winter will sing “The National Anthem” and Cedric “The Entertainer” will also be on tap.


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.