As Holiday Shopping Starts, Is The Smart Speaker War Won?

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The holiday gift-giving season is about to begin, with Christmas decorations nearly ready to go on display at retailers across North America — even as Halloween is still half a month away.


One big item likely to be on many Wish Lists is a smart speaker, and a newly released study shows Q4 sales of smart speakers will likely approach 12 million units globally.

Of the two leading brands in this space, one is a clear winner.

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