Smartphones are the most used media platform across all adult demographic groups.
That’s according to Nielsen, which says adults 18+ use them every day, (5.8 times per week), followed by television (5.5 times per week) and radio (5.1 times per week.)
Smartphone owners within the age range of 35-49 use their phones most often. (This includes app and web usage, not talk, text or email).
“Smartphone penetration is nearly as high as TV set and radio ownership, and consumers carry their phones everywhere. High penetration plus portability and customized functionality have made them a staple of consumers’ media diet,” states Glenn Enoch, SVP of Audience Insights at Nielsen.
“Smartphones provide advertisers and marketers with the opportunity to reach consumers with information throughout the day.”