In Late-Night Metered-Market Household Averages for Saturday night:
- “Saturday Night Live” (4.3/11 in metered-market households) with host Jonah Hill and musical guest The Shins, dominated its time period with the highest rating of the night in metered-market households, ahead of all Saturday primetime telecasts on ABC, CBS, NBC and Fox.
- In the 25 markets with Local People Meters, “Saturday Night Live” averaged a 2.6 rating, 12 share in adults 18-49 to rank #1 among the night’s telecasts ahead of all Saturday primetime programs on ABC, CBS, NBC and Fox.
Saturday Primetime Results:
- At 8 p.m. ET, a rebroadcast of “Harry’s Law” (0.6/2 in 18-49, 4.4 million viewers overall) finished #1 in the time period among ABC, CBS, NBC and Fox in total viewers, tied for #1 in women 25-54 and tied for #2 in adults 25-54 and adults 18-49. “Harry’s Law” filed NBC’s highest 18-49 rating in the time period since February 11 and attracted the network’s biggest overall audience in the slot since January 21.
- At 9 p.m. ET, “The Firm” (0.6/2 in 18-49, 3.5 million viewers overall) grew versus last week by 50 percent in 18-49 rating (to a 0.6 from a 0.4) and 56 percent or 1.2 million persons in total viewers (3.455 million vs. 2.211 million). These are the top 18-49 and total-viewers results for “The Firm” in its four Saturday telecasts to date
- At 10 p.m. ET, an encore telecast of “Law & Order: Special Victims Unit” (0.7/2 in 18-49, 3.5 million viewers overall) grew from its first half-hour to its second in all key categories, including gains of 33 percent in 18-49 rating (to a 0.8 from a 0.6) and 19 percent in total viewers (3.8 million vs. 3.2 million).
Friday Primetime Results:
- At 8 p.m. ET, “Who Do You Think You Are?” averaged a 1.0/3 in 18-49 and 5.0 million viewers overall.
- At 9 p.m. ET, “Grimm” (1.5/4 in 18-49, 5.2 million viewers overall) ranked #2 among ABC, CBS, NBC, Fox and CW in the time period in adults 18-49, total viewers and most other key categories and is currently tied for #1 in adults 18-34. “Grimm” built on its lead-in by 50 percent in 18-49. From its first half-hour to its second, “Grimm” grew in most key demographics, including a gain of 7 percent in 18-49 rating (to a 1.6 from a 1.5). Note that on average this season, “Grimm” originals have been adding 61 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.
- At 10 p.m. ET, “Dateline NBC” (1.4/4 in 18-49, 5.0 million viewers overall) reported its top 18-49 and total-viewer results in four weeks (since February 10). In the time period, “Dateline” ranks #2 among ABC, CBS and NBC in adults 18-49, total viewers and other key categories.
In late-night metered-market households Friday night:
- In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.6/6 with an encore telecast; CBS’s “Late Show with David Letterman,” 2.6/6 with an encore; and ABC’s combo of “Nightline,” 3.1/7; and “Jimmy Kimmel Live,” 1.5/4 with an encore.
- In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4 with an encore; “Late Show,” 0.6/2 with an encore; “Nightline,” 0.9/4; and “Jimmy Kimmel Live,” 0.5/3 with an encore.
- At 12:35 a.m., “Late Night with Jimmy Fallon” (1.5/5 in metered-market households with an encore) beat CBS’s original “Late Late Show with Craig Ferguson” (1.3/4). In the 25 markets with Local People Meters, “Late Night” (0.6/3 in 18-49 with an encore) topped “Late Late Show” (0.4/2).
- At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 with an encore in metered-market households and a 0.4/2 in adults 18-49 in the 25 markets with local people meters.
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
(Source: NBC)
