So, your client wants to be in the commercial…Part 2

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Jeffrey HedquistIf your client has a sense of humor, but his voiceprint is deadpan, contrast him with a voice who is truly excited (maybe even overexcited) about the benefits his business has for customers, interspersed with just his unemotional “yup” or “you bet” comments. Record short phone interviews with the client’s relatives about him and build a campaign around the family stories about the client, using short clips from his family members. Or…take a “goes nowhere” story told by the owner in a flat unemotional voice, cut it apart, intersperse it with a very enthusiastic announcer and create an epic: 

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