There is a fire that burns inside of me to help improve the community that I live in. I want to help make a difference in it. And while every single one of us can day in and day out by our actions and the way we carry ourselves I realized that perhaps by using sports marketing as a tool and the sports talk radio station I work at as a platform I could create even greater change.
And not just that but I thought perhaps I could deliver some opportunities to my clients that would help their businesses, help our community, and help my relationships with them. This struck me as a win win.