Steve Burke: NBC winning the 18-49 game

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Steve BurkeNBCUniversal CEO Steve Burke told the media at a lunch at 30 Rock that NBC is poised to finish the TV season as the overall ratings winner will still have to live with a “Madison Avenue discount” when it comes to grabbing his share next month of the $9 billion in upfront ad spend.

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.