Cartoon Network premiered two new original action-adventure animated series on Friday, April 23, Ben 10: Ultimate Alien (8 p.m.) and Generator Rex (8:30 p.m.) that ranked #1 on all television in their time periods among boys 6-11 and boys 9-14, according to preliminary data from Nielsen Media Research. Additionally, Generator Rex ranked #1 in its timeslot on all TV among kids 2-11. Both new series also earned powerful triple-digit ratings and delivery gains vs. the same time period in 2009. These outstanding premiere performances have prompted the network to order 32 additional episodes of Ben 10: Ultimate Alien and 20 new episodes of Generator Rex. Both series are produced at Cartoon Network Studios in Burbank, CA.
Highlights of Ben 10: Ultimate Alien and Generator Rex original series’ premieres compared to the same time period last year include the following:
• Ben 10: Ultimate Alien increased kids 6-11 ratings (3.8) by 280% and delivery (925,000) by 290%, kids 2-11 ratings (3.2) by 220% and delivery (1,304,000) by 219%, and kids 9-14 ratings (3.1) by 288% and delivery (756,000) by 272%.
• Generator Rex increased kids 6-11 ratings (4.4) by 267% and delivery (1,070,000) by 275%, kids 2-11 ratings (3.7) by 236% and delivery (1, 513,000) by 227%, and kids 9-14 ratings (3.6) by 350% and delivery (874,000) by 346%.
Ben 10: Ultimate Alien follows 16-year-old Ben Tennyson as his secret identity has been revealed to the world and he’s now an international mega-star super hero, loved by kids the world over but distrusted by many adults. Armed with a mysterious new Omnitrix, Ben is able to transform into hyper-evolved versions of his aliens and will see action in places he’s never been. Generator Rex, from the creators of Ben 10, takes viewers on an adventure full of fun, action, wish fulfillment and teenage drama. Rex is a young super agent who, with his incredible ability to create mechanical weapons and vehicles from his own body, must balance his adrenaline-fueled adventures with the everyday ups and downs of being a teenager.
Ben 10: Ultimate Alien and Generator Rex are created by Man of Action (Joe Casey, Joe Kelley, Duncan Rouleau, and Steven T. Seagle). Glen Murakami (Teen Titans) is the supervising producer of Ben 10: Ultimate Alien with Dwayne McDuffie as story editor. John Fang (Ben 10: Alien Force, The Batman) serves as supervising producer on Generator Rex.
Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
(Source: Turner Broadcasting System)
