Study: Listeners aren’t tweeting much about radio


TwitterBrandwatch released report on radio’s relationship to Twitter in the US vs. the UK. While the survey covered only 20 stations, on average, only 0.06% of radio listeners tweet about a radio station in the US—10 times less than they do in the UK. The study, which included pop, Classical, Urban, News-Talk and Sports, but not Rock, Alternative, Country, said stations are not interacting with their listeners directly. Instead, followers were 54% more likely to engage with a DJ’s Twitter account than with a radio station’s Twitter account.

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.
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