Study: Listeners aren’t tweeting much about radio

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TwitterBrandwatch released report on radio’s relationship to Twitter in the US vs. the UK. While the survey covered only 20 stations, on average, only 0.06% of radio listeners tweet about a radio station in the US—10 times less than they do in the UK. The study, which included pop, Classical, Urban, News-Talk and Sports, but not Rock, Alternative, Country, said stations are not interacting with their listeners directly. Instead, followers were 54% more likely to engage with a DJ’s Twitter account than with a radio station’s Twitter account.

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.
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