TBS’ exclusive coverage of Game 5 of the American League Championship Series presented by Capital One Venture Card (ALCS), featuring the Texas Rangers @ NY Yankees, delivered a 4.1 U.S. household rating and 6.1 million viewers. TBS’ coverage of the 2010 LCS and its overall coverage of the MLB postseason are both showing solid growth compared to last year’s playoff coverage.
Through five games, three of which were in primetime, TBS’ coverage of the 2010 LCS is up double-digit percentages over the network’s LCS coverage from last year. TBS is averaging a 4.8 U.S. HH Rating and more then 7.6 million total viewers, which represents the best LCS viewership ever on the network through five games.
· U.S. HH Rating: +26% (4.8 vs. 3.8)
· Total Viewers: +26% (7,626,000 vs. 6,064,000)
· A18-34: +21% (1,454,000 vs. 1,198,000)
· A18-49: +23% (3,155,000 vs. 2,573,000)
· A25-54: +29% (3,382,000 vs. 2,613,000)
· M18-34: +31% (1,029,000 vs. 786,000)
· M18-49: +32% (2,231,000 vs. 1,684,000)
· M25-54: +40% (2,380,000 vs. 1,697,000
Overall, TBS’ coverage of the 2010 Major League Baseball playoffs is showing solid growth compared to the network’s 2009 postseason coverage:
· U.S. HH Rating: +3% (3.4 vs. 3.3)
· Total Viewers: +4% (5,337,000 vs. 5,146,000)
TBS’ coverage of Game #5 of the Texas Rangers at New York Yankees at delivered a 12.9 rating in the New York market and an 18.4 rating in the Dallas-Fort Worth market.
The MLB Postseason continues on TBS Friday night beginning at 7:30 p.m. (ET) with TBS MLB on Deck presented by Jeep, followed by Game 6 of Yankees/Rangers at 8 p.m. (ET). Inside MLB presented by Captain Morgan will conclude TBS’s coverage, following the completion of the game.
(Source: Turner – Based on Nielsen Media Research Live + Same Day data stream. Fast National data (10-16-2010 to 10-20-10) compared to 2009 NLCS 5 game final average on TBS (10-15-09 to 10-19-09). Local metered market ratings based on Arianna data (10-20-10).
