TeleFutura the #2 Spanish-Language Network for the entire week during Broadcast Prime Among both Adults 18-49 and Adults 18-34.
NPM Broadcast Prime Highlights Week of 05/24/10
• TeleFutura finished the week as the #2 Spanish-language network during broadcast prime, out-performing Telemundo among both Adults 18-49 (TF 608,000 vs. TEL 607,000) and Adults 18-34 (TF 370,000 vs. TEL 356,000).
• For the week TeleFutura also out-delivered the CW network during broadcast prime by +9% among Adults 18-49 (TF 608,000 vs. CW 556,000) and +17% among Adults 18-34 (TF 370,000 vs. CW 316,000).
• Compared to the same week a year ago, TeleFutura’s broadcast prime audience increased among all key demographics, including Total Viewers 2+ (+8%), Adults 18-49 (+6%) and Adults 18-34 (+12%) while Telemundo’s declined by -8% among Total Viewers 2+, -12% among Adults 18-49 and -16% among Adults 18-34.
• In the current 52 week Season, TeleFutura generated strong year-to-year audience growth during broadcast prime while Telemundo reported audience declines or minimal growth among Total Viewers 2+ (TF +43% vs. TEL -9%), Adults 18-49 (TF +42% vs. TEL -4%) and Adults 18-34 (TF +45% vs. TEL +1%) compared to the same period in the 2008/2009 Season.
• TeleFutura continues to generate more nightly wins over Telemundo in the current 52 week Season during broadcast prime versus the same period in the 2008/2009 Season among Total Viewers 2+ (76 nights vs. 29 nights), Adults 18-49 (61 nights vs. 32 nights) and Adults 18-34 (72 nights vs. 31 nights).
• TeleFutura’s Saturday night (May 29, 2010, 8pm-11pm) movie line-up which consisted of the last half hour of “Cine de las Estrellas: El Desafio” (No Retreat, No Surrender) and “Cine de las Estrellas: Replica Terremoto Nueva York” (Aftershock: Earthquake in New York) out-delivered Telemundo’s entire line-up of “Cine de Impacto: Cradle 2 the Grave” and “Cine de Impacto II: Mercury Rising” by double-digit margins among Total Viewers 2+ (TF 888,000 vs. TEL 629,000; +41% Adv.), Adults 18-49 (TF 536,000 vs. TEL 383,000; +40% Adv.) and Adults 18-34 (TF 353,000 vs. TEL 234,000; +51% Adv.).
• Regardless of language, TeleFutura was the #4 Broadcast network on Saturday night out-performing ABC, CBS and Telemundo among Adults 18-34.
(source: TeleFutura/Univison)
