TeleFutura’s Primetime Increases +24% Among Total Viewers 2+; Network Continues to Generate More Nightly Wins Over Telemundo in the current 2009/2010 Season.
NPM Broadcast Prime TeleFutura Highlights Week of 04/12/10.
Last week, TeleFutura attracted nearly 900,000 Total Viewers 2+ (891,000), 521,000 Adults 18-49 and 322,000 Adults 18-34 during broadcast prime (Mon-Sat 8pm-11pm, Sun 7pm-11pm).
Compared to the same week a year ago, TeleFutura grew its Total Viewers 2+ (+24%) and Adults 18-49 (+28%) by double-digit margins during broadcast prime (Mon-Sat 8pm-11pm, Sun 7pm-11pm) while Telemundo reported audience declines of -8% and -5%, respectively, in the same period.
TeleFutura continues to generate more nightly wins over Telemundo in the current 2009/2010 Season during broadcast prime versus the same period in the 2008/2009 Season among Total Viewers 2+ (65 nights vs. 24 nights), Adults 18-49 (53 nights vs. 26 nights) and Adults 18-34 (59 nights vs. 26 nights).
In the current 2009/2010 Season, TeleFutura is experiencing strong audience growth during broadcast prime compared to the same period in the 2008/2009 Season while Telemundo is reporting audience declines or no growth among key demographics that include Total Viewers 2+ (TFN +47% vs. TEL -10%), Adults 18-49 (TFN +45% vs. TEL -5%) and Adults 18-34 (TFN +46% vs. TEL 0%) .
On Sunday, April 18, 2010, TeleFutura was the #2 Spanish-language Network in Spanish-language primetime (7pm-11pm) thanks to its strong movie line-up which included “Cine de las Estrellas: Showdown in Little Toyko” and “Cine de las Estrellas: Spider-Man 2,” beating Telemundo’s entire primetime line-up of “El Maravilloso Mundo de Disney: Kronk’s New Groove” and “Cine Millonario: Traffic” by triple-digit margins among Total Viewers 2+ (TFN 1.0 million vs. TEL 510,000; +105% Adv.), Adults 18-49 (TFN 622,000 vs. TEL 293,000; +112% Adv.), Adults 18-34 (TFN 392,000 vs. TEL 164,000; +139% Adv.) and Persons 12-34 (TFN 463,000 vs. TEL 200,000; +132% Adv.).
(source: Univision)
