‘The Biggest Loser: Couples” holds solid position against competition

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From 8-10:01 p.m., THE BIGGEST LOSER: COUPLES (3.2/8 in 18-49, 8.1 million viewers overall) finished within 3% of its 18-49 result for the same night last year (3.3/8 in 18-49, 8.9 million viewers overall from 8-10 p.m. on January 13, 2009). 


In the highly competitive time period, BIGGEST LOSER ranked #2 among adults 18-34 (tie), women 18-34 and women 18-49 (pending updates).

For its second hour from 9-10 p.m., THE BIGGEST LOSER: COUPLES ranked #2 among the major networks, behind only AMERICAN IDOL and ahead of CBS’s CSI: LOS ANGELES and ABC’s comedies in adults 18-49, adults 18-34, women 18-49 and women 18-34.

From 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 1.9/5 in adults 18-49; a 2.3/6 in adults 25-54 and 6.1 million viewers overall.  Last night’s time-period competition included CBS’s “The Good Wife” and ABC’s “The Forgotten.”

“The Jay Leno Show” was the hour’s #1 telecast on the major networks in men 18-34 and was #2 ahead of ABC’s “The Forgotten” in all other key ratings categories — adults and women 18-34; adults, men and women 18-49; adults, men and women 25-54; plus total viewers.  “Leno” out-delivered “Forgotten” by 46 percent in 18-49 (1.9 vs. 1.3) and 42 percent or 1.8 million persons in total viewers (6.2 million vs. 4.4 million).

Versus Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno,” comparisons for last night’s telecast are: in adults 18-49, 1.9 vs. 1.4; adults 25-54, 2.3 vs. 1.8; and total viewers, 6.1 million vs. 5.1 million. 

Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports averages over the 52 weeks prior to Jay’s debut are: in adults 18-49, 1.9 vs. 2.2; in adults 25-54, 2.3 vs. 2.7; and in total viewers, 6.1 million vs. 6.9 million).

In Late-Night Local People Meters Tuesday night:

Conan O’Brien (1.7/7 in 18-49 in local people meters) dominated CBS’s LATE SHOW (0.9/4) in Nielsen’s 25 local markets with People Meters.
At 12:35 a.m., Jimmy Fallon (0.7/4 in 18-49 in local people meters) topped CBS’s LATE LATE SHOW (0.5/3). 

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Metered-market household ratings are “live only.” 

(source; data and information provided by NBC)


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