For the week: Led by “The Biggest Loser,” “The Office,” “Celebrity Apprentice” and “Parenthood,” NBC averaged a 1.9 rating, 6 share in adults 18-49 and 5.7 million viewers overall for the week of April 19-25.
NBC’s primetime performance this week was paced by “The Biggest Loser: Couples,” which delivered its top results in both adults 18-49 and total viewers since early February. “Loser” ranked #10 among all programs this week in adults 18-49 (tied with ABC’s “Desperate Housewives”). Also ranking among the top programs of the week in primetime’s key demographic of adults 18-49 were “The Office” (#12, tie), “Celebrity Apprentice” (#17) and “Parenthood” (#20, tie).
Primetime averages for the week of April 19-25 in adults 18-49 were Fox (3.2/10), ABC (2.0//6), CBS and NBC (1.9/6) and CW (0.8/2). In overall total viewers the weekly averages were Fox (9.2 million), CBS (8.4 million), ABC (7.4 million), NBC (5.7 million) and CW (1.7 million).
Season to date through 31 weeks, NBC ranks #3 among the major networks in adults 18-49 and adults 25-54 and is tied for #2 in adults 18-34.
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
(source: NBC)
