Hellcats is the first premiere to EVER match or build on its Top Model lead-in (including Kevin Hill and Veronica Mars back at UPN and Gossip Girl here at The CW). Hellcats build on Top Model 15 debut by 8% in adults 18-34 (1.4/4), 3% in total viewers (3.0mill), 21% in females 12-34 (2.3/7), 15% in persons 12-34 (1.5/5), 87% in female teens (3.0/11), 72% in total teens (1.9/7). Hellcats retained 100% of its Top Model lead-in among women 18-34 (2.0/6) and women 18-49 (1.7/5).
BEST NON-TOP MODEL PERFORMANCE AT 9pm IN YEARS
Hellcats delivered the largest non-Top Model performance in The CW’s Wednesday 9-10pm time period in 3 years (since 9/19/07, the GG series premiere) among total viewers (3.0mil), and best in 2 years (since 9/10/08) among women 18-34 (2.0/6).
IMPROVED THE HALF HOUR
Hellcats also built at the half hour by 15% in adults 18-34, 5% in women 18-34, 8% in adults 18-49, 6% in women 18-49, 14% in persons 12-34 and 9% in females 12-34.
DRASTIC IMPROVEMENT OVER TBL
Hellcats dramatically improved over the series debut of TBL (which premiered here last year), blowing it away by 81% in women 18-34, 75% in adults 18-34, 100% in adults 18-49, 89% in women 18-49, 114% in persons 12-34, 113% in females 12-34 and 114% in total viewers.
As you might figure, Hellcats skewed younger…12-34 and female teen viewers…and the fact that it built on Top Model, especially in these demos, means that we attracted viewers specifically to watch Hellcats.
Rah-rah-Sis-Boom-Bah…Go Hellcats!
WEDNESDAY-Primetime*
09/08/2010-09/08/2010
LIVE PLUS SAME DAY
BY HALF HOUR
CW A18-34 W18-34 A18-49
07:30 1.0/4 1.2/4 1.1/4
08:00 1.2/4 1.7/6 1.2/4
08:30 1.5/5 2.3/7 1.4/4
09:00 1.3/4 2.0/6 1.2/3
09:30 1.5/4 2.1/6 1.3/3
08-10 1.4/4 2.0/6 1.3/4
CBS A18-34 W18-34 A18-49
07:30 0.9/4 1.2/5 1.2/4
08:00 2.5/9 2.8/10 2.7/9
08:30 2.4/8 2.7/9 2.6/8
09:00 1.2/4 1.4/4 1.5/4
09:30 1.2/4 1.5/4 1.7/5
10:00 0.9/3 1.2/3 1.2/4
10:30 0.9/3 1.2/4 1.2/4
08-11 1.5/5 1.8/6 1.8/5
ABC A18-34 W18-34 A18-49
07:30 1.0/4 1.2/5 1.4/5
08:00 0.7/3 1.0/3 1.2/4
08:30 1.0/3 1.4/4 1.3/4
09:00 1.5/5 2.1/6 1.7/5
09:30 0.9/3 1.2/4 1.1/3
10:00 0.6/2 0.9/3 1.0/3
10:30 0.5/2 0.7/2 0.9/3
08-11 0.9/3 1.2/4 1.2/4
NBC A18-34 W18-34 A18-49
07:30 0.7/3 0.9/4 1.2/5
08:00 1.4/5 1.7/6 1.7/6
08:30 1.6/5 1.8/6 1.9/6
09:00 1.7/5 2.0/6 2.5/7
09:30 2.0/6 2.4/7 2.8/8
10:00 1.4/4 1.7/5 1.8/5
10:30 1.4/5 1.7/5 1.9/6
08-11 1.6/5 1.9/6 2.1/6
FOX A18-34 W18-34 A18-49
07:30 1.3/5 1.6/6 1.4/5
08:00 2.2/8 2.5/9 2.2/7
08:30 2.4/8 2.8/9 2.4/7
09:00 2.5/8 3.0/9 2.4/7
09:30 2.7/8 3.2/9 2.7/8
08-10 2.4/8 2.9/9 2.4/7
BY FULL HOUR
8-9 A18-34 W18-34 A18-49
CW 1.3/5 2.0/7 1.3/4
CBS 2.4/8 2.8/9 2.6/8
ABC 0.8/3 1.2/4 1.2/4
NBC 1.5/5 1.7/6 1.8/6
FOX 2.3/8 2.7/9 2.3/7
9-10 A18-34 W18-34 A18-49
CW 1.4/4 2.0/6 1.2/3
CBS 1.2/4 1.4/4 1.6/5
ABC 1.2/4 1.6/5 1.4/4
NBC 1.8/6 2.2/6 2.7/8
FOX 2.6/8 3.1/9 2.6/7
10-11 A18-34 W18-34 A18-49
CBS 0.9/3 1.2/4 1.2/4
ABC 0.5/2 0.8/2 1.0/3
NBC 1.4/4 1.7/5 1.8/5
8-10 A18-34 W18-34 A18-49
CW 1.4/4 2.0/6 1.3/4
CBS 1.8/6 2.1/7 2.1/6
ABC 1.0/3 1.4/4 1.3/4
NBC 1.7/5 2.0/6 2.2/7
FOX 2.4/8 2.9/9 2.4/7
(source; CW)