The CW's 'Hellcats' first debut to ever build on Top Model

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Hellcats is the first premiere to EVER match or build on its Top Model lead-in (including Kevin Hill and Veronica Mars back at UPN and Gossip Girl here at The CW). Hellcats build on Top Model 15 debut by 8% in adults 18-34 (1.4/4), 3% in total viewers (3.0mill), 21% in females 12-34 (2.3/7), 15% in persons 12-34 (1.5/5), 87% in female teens (3.0/11), 72% in total teens (1.9/7). Hellcats retained 100% of its Top Model lead-in among women 18-34 (2.0/6) and women 18-49 (1.7/5).


BEST NON-TOP MODEL PERFORMANCE AT 9pm IN YEARS
Hellcats delivered the largest non-Top Model performance in The CW’s Wednesday 9-10pm time period in 3 years (since 9/19/07, the GG series premiere) among total viewers (3.0mil), and best in 2 years (since 9/10/08) among women 18-34 (2.0/6).

IMPROVED THE HALF HOUR
Hellcats also built at the half hour by 15% in adults 18-34, 5% in women 18-34, 8% in adults 18-49, 6% in women 18-49, 14% in persons 12-34 and 9% in females 12-34.

DRASTIC IMPROVEMENT OVER TBL
Hellcats dramatically improved over the series debut of TBL (which premiered here last year), blowing it away by 81% in women 18-34, 75% in adults 18-34, 100% in adults 18-49, 89% in women 18-49, 114% in persons 12-34, 113% in females 12-34 and 114% in total viewers.

As you might figure, Hellcats skewed younger…12-34 and female teen viewers…and the fact that it built on Top Model, especially in these demos, means that we attracted viewers specifically to watch Hellcats.

Rah-rah-Sis-Boom-Bah…Go Hellcats!

WEDNESDAY-Primetime*
09/08/2010-09/08/2010
LIVE PLUS SAME DAY

 

BY HALF HOUR
CW     A18-34  W18-34  A18-49
07:30  1.0/4   1.2/4   1.1/4
08:00  1.2/4   1.7/6   1.2/4
08:30  1.5/5   2.3/7   1.4/4
09:00  1.3/4   2.0/6   1.2/3
09:30  1.5/4   2.1/6   1.3/3
08-10  1.4/4   2.0/6   1.3/4

CBS    A18-34  W18-34  A18-49
07:30  0.9/4   1.2/5   1.2/4
08:00  2.5/9   2.8/10  2.7/9
08:30  2.4/8   2.7/9   2.6/8
09:00  1.2/4   1.4/4   1.5/4
09:30  1.2/4   1.5/4   1.7/5
10:00  0.9/3   1.2/3   1.2/4
10:30  0.9/3   1.2/4   1.2/4
08-11  1.5/5   1.8/6   1.8/5

ABC    A18-34  W18-34  A18-49
07:30  1.0/4   1.2/5   1.4/5
08:00  0.7/3   1.0/3   1.2/4
08:30  1.0/3   1.4/4   1.3/4
09:00  1.5/5   2.1/6   1.7/5
09:30  0.9/3   1.2/4   1.1/3
10:00  0.6/2   0.9/3   1.0/3
10:30  0.5/2   0.7/2   0.9/3
08-11  0.9/3   1.2/4   1.2/4

NBC    A18-34  W18-34  A18-49
07:30  0.7/3   0.9/4   1.2/5
08:00  1.4/5   1.7/6   1.7/6
08:30  1.6/5   1.8/6   1.9/6
09:00  1.7/5   2.0/6   2.5/7
09:30  2.0/6   2.4/7   2.8/8
10:00  1.4/4   1.7/5   1.8/5
10:30  1.4/5   1.7/5   1.9/6
08-11  1.6/5   1.9/6   2.1/6

FOX    A18-34  W18-34  A18-49
07:30  1.3/5   1.6/6   1.4/5
08:00  2.2/8   2.5/9   2.2/7
08:30  2.4/8   2.8/9   2.4/7
09:00  2.5/8   3.0/9   2.4/7
09:30  2.7/8   3.2/9   2.7/8
08-10  2.4/8   2.9/9   2.4/7

BY FULL HOUR
8-9  A18-34  W18-34  A18-49
CW   1.3/5   2.0/7   1.3/4
CBS  2.4/8   2.8/9   2.6/8
ABC  0.8/3   1.2/4   1.2/4
NBC  1.5/5   1.7/6   1.8/6
FOX  2.3/8   2.7/9   2.3/7

9-10  A18-34  W18-34  A18-49
CW    1.4/4   2.0/6   1.2/3
CBS   1.2/4   1.4/4   1.6/5
ABC   1.2/4   1.6/5   1.4/4
NBC   1.8/6   2.2/6   2.7/8
FOX   2.6/8   3.1/9   2.6/7

10-11  A18-34  W18-34  A18-49
CBS    0.9/3   1.2/4   1.2/4
ABC    0.5/2   0.8/2   1.0/3
NBC    1.4/4   1.7/5   1.8/5

8-10  A18-34  W18-34  A18-49
CW    1.4/4   2.0/6   1.3/4
CBS   1.8/6   2.1/7   2.1/6
ABC   1.0/3   1.4/4   1.3/4
NBC   1.7/5   2.0/6   2.2/7
FOX   2.4/8   2.9/9   2.4/7

(source; CW)