The digital black consumer and mobile advertising

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NielsenAs of Q4 2011, half of black mobile users owned a smartphone (up from 44% in Q4 2010) and 58 percent accessed the mobile Internet, more than any other race/ethnic group.  As consumers increasingly use their mobile devices for social networking, video, research and shopping, it’s important for advertisers to understand how these consumers engage with content in order to effectively reach them.


New research from Nielsen illustrates mobile activities among black consumers and their receptiveness to advertising on mobile connected devices. 

 

Digital Black Consumer_Mobile

 

 

 


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.