How long is the to-do list today? It probably includes that you are going to hit your budget for the month, call one hundred prospects, offer them all great ideas, work on strategy with your great current accounts, and turn in all of the paperwork your manager is asking you to do. All of the sudden the day is over and you feel that you didn’t achieve your goals. Overwhelmed and frustrated the drive home begins and you think to yourself: If only I can get it all done tomorrow.
We can’t and we won’t. We need to instead focus in on doing the three most important things that you need to get done that day that will have a BIG impact on what you are trying to get done at your media outlet.