Third Monday win in a row for NBC

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Monday Results:
* From 8-10 p.m. ET, “The Voice” (5.8 rating, 14 share in adults 18-49, 15.7 million viewers overall) dominated its two-hour time period, ranking #1 among ABC, CBS, NBC, Fox and CW in all key ratings measures.  In adults 18-49, “The Voice” led the 8-10 p.m. block over #2 CBS by a 53 percent margin (with a 5.8 rating  vs. a 3.8).  From its first half-hour to its fourth, “The Voice” grew by 24 percent in 18-49 rating (to a 6.3 from a 5.1) and by 21 percent or 3.0 million persons in total viewers (16.9 million vs. 13.9 million).


* Despite the Monday holiday, “The Voice” continued to pace well ahead of its year-ago cycle, up 23 percent last night versus last season’s third regular-slot telecast (with a 5.8 vs. a 4.7 on Tuesday, May 10, 2011).  In total viewers, the gain versus episode three last year was 50 percent  (15.721 million vs. 10.450 million).  Versus NBC’s averages in the time period this season prior to “The  Voice,” last night’s telecast is up 222 percent in 18-49 rating (with a 5.8 vs. a 1.8) and up 181 percent in total viewers (15.721 million vs. 5.587 million). 

* “The Voice” has now generated NBC’s three highest non-Olympic 18-49 ratings in this slot in nearly five years (since March 5, 2007).  And “The Voice” has delivered NBC’s first three 18-49 wins over regular, original, in-season broadcast competition in this slot, excluding Olympics, since November 3, 2008 and first three wins with a full two hours of 8-10 p.m. regular programming over a full block of regular CBS original comedies since November 5, 2007.

* At 10 p.m. ET, “Smash” (2.3/6, 6.5 million viewers overall) beat NBC’s time-period average this season prior to “Smash” by 130 percent n 18-49 rating (with a 2.3 vs. a 1.0) and by 67 percent in total viewers (6.465 million vs. 3.864 million).  “Smash” won the time period among ABC, CBS and NBC in adults 18-34 and women 18-34. 

* “Smash” has now delivered NBC’s three highest in-season ratings in the time period since September 20, 2010.

* NBC has won Monday night in adults 18-49 for a third week in a row after not having won an in-season Monday with regularly scheduled programming in four years (since February 18, 2008).  NBC also led ABC and CBS last night in total viewers, adults, men and women 18-34; adults, men and women 18-49; and adults and women 25-54.

In Late-Night Metered Markets Monday night:
* In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.9/8; CBS’s “Late Show with David Letterman,” 2.8/7; and ABC’s combo of “Nightline,” 3.1/8; and “Jimmy Kimmel Live,” 1.4/4 with an encore. 

* In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; “Late Show,” 1.0/4; “Nightline,” 0.9/4; and “Jimmy Kimmel Live,” 0.5/3 with an encore.

* At 12:35 a.m., “Late Night with Jimmy Fallon” (1.5/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.4/5).  In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49) tied “Late Late Show” (0.5/3).

* At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 with an encore in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)


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