When Q3 came to an end 9/30/13 it accounted for about 33% of the year to date at that point in simple terms of elapsed time – it didn’t take an analyst to make that prediction. But it also accounted for almost 60% of the accumulated station trading value.
On the television side, two massive deals in July were the story. Radio’s biggest month was September, when it actually accounted for more value than television for the first time all year. And as is usually the case, most of the value was attributable to one deal.