A big advertiser that does the bulk of its business in the first quarter of every year has elected to bring its media buying and planning, social strategy, and creative all under the same umbrella. In doing so, Publicis Groupe has snagged a media assignment valued at $146 million, according to industry estimates. For the TV and radio industry C-Suite, now is the time to set appointments to win over business from this “taxing” client.
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