How Media Attribution and Data Analytics Can Help Your Clients

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For radio and TV sales executives and market managers, providing the advertiser answers on how to commit to the most efficient media mix when finalizing a brand marketing strategy is an essential.


But, what can these media pros share with respect to how a spot resonated? Was there any rise in sales in a particular demographic?

Media attribution and data analytics can bring these answers to your clients, and two Veritone executives shared all in a 35-minute webinar hosted Nov. 9 by Radio + Television Business Report.


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