How Media Attribution and Data Analytics Can Help Your Clients


For radio and TV sales executives and market managers, providing the advertiser answers on how to commit to the most efficient media mix when finalizing a brand marketing strategy is an essential.

But, what can these media pros share with respect to how a spot resonated? Was there any rise in sales in a particular demographic?

Media attribution and data analytics can bring these answers to your clients, and two Veritone executives shared all in a 35-minute webinar hosted Nov. 9 by Radio + Television Business Report.

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