Take a look at these charts: Media Monitors’ Dwight Douglas did a run from Sunday to 4PM Tuesday 2-9. Toyota is fighting the battle out there with ad saturation. In this span, the carmaker has run 4,900 spots on the radio; 608 on broadcast TV and 674 spots on cable. “With this kind of rate, they could be up in the top five for the month on radio, assuming they keep it up,” says Douglas.
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Click here for the Radio Excel chart