Toyota, Chevrolet and Ford dealers accelerate


Media MonitorsLast week in the Media Monitors TV SPOT TEN, Automotive sped up their use of TV.  ABC TV Network maintained #1 status with 19,971 spots, while Univision maintained #2 with 19,854 spots. NBC TV Network stayed at #3 with 18,784 announcements. Toyota moved from #5 to #4 airing 15,776 spots, while CBS TV Network landed at #5 with 15,548 spots. Chevrolet jumped from #10 to #6 running 14,689 spots and McDonald’s moved up to #7 with 14,201 ads. Ford Dealer Association climbed from #12 to #8 airing 13,911 commercials, while Progressive leaped from #14 to #9 with 13,731 spots.  Dropping to #10 was Telemundo with 13,728 spots.


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.