Trump stumbles for NBC

The season premiere of Donald Trump’s “The Apprentice” saw the lowest debut ratings ever for the franchise and NBC finished in 4th place for 18-49 on Thursday. CBS, with a full slate of reruns, was on top.

Thursday Overnight Nielsen ratings Ratings/Share Adults 18-49 2.2/7 1.8/6 1.7/5 1.4/4 1.3/4 0.7/2 Adults 18-34 1.3/4 1.6/5 1.9/6 1.1/4 1.4/5 0.5/2 Total Viewers (millions) 7.943 5.751 3.915 4.285 3.201 2.446

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