A broadcast equipment manufacturer headquartered some 20 miles west of London’s Heathrow Airport seeks to expand its U.S. market reach.
TSL Products has appointed Greg Siers to the role of Director of Sales for East Region North America. In this new role, Greg will bolster existing sales channels, while also serving as TSL Products’ U.S. market growth point-person.
Siers joins TSL Products from Discovery Communications, where he spent eight years as a Director/Producer of live production and custom content, including live and as-live multi-camera broadcast television, events and webcasts.
Prior to this, Siers was National Sales Manager for Bexel Corporation, managing the broadcast production technical sales team and accounts for special broadcast production projects, on-site technical support and engineering.
His previous roles include various production roles at organizations including Martha Stewart Living and TWI (IMG). He also wrote a monthly camera and technology column for Production Update magazine for five years.
“Greg has a wealth of first-hand production experience and understands the technology required to get a production on-air, and that will be invaluable in his dealings with customers,” said Chris Exelby, Managing Director of TSL Products. “We’re pleased to welcome Greg to the growing TSL Products team and are confident that his knowledge and extensive industry contacts will help us to extend our reach in this key market.”
TSL Products designs, manufactures and markets a range of hardware and software solutions that serve to simplify operations within the television broadcast, cable, satellite, IPTV and IT industries.