Turner, Starcom strike brand integration deal


StarcomThe deal will feature brand integrations for Starcom USA (Publicis Groupe) clients within TBS, TNT, Adult Swim and truTV original programming. It’s a first-of-its-kind, year-long marketing and research partnership that was developed for the 2013-14 upfront.

The deal also includes an extensive, customized research study designed to provide better understanding of the overall effectiveness of product integrations. The partnership will kick off in Q4 and will carry through Q3 2014. They they say the hope is to better understand how to best execute integrations in order to yield the greatest impact for advertisers.

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.