CBS takes Victoria’s Secret Fashion Show multiplatform

The Victoria’s Secret Fashion Show is coming to CBS with an expanded presence on multiple platforms, including the on-air broadcast Wednesday, 12/3  (10:00-11:00 PM, ET/PT), a dedicated website (www.cbs.com/victoria) featuring videos and photos leading up to the on-air broadcast, a Social Viewing Room and its very own Victoria’s Secret Fashion Show mobile TV channel.

CBS Mobile has teamed up with MediFLO USA to launch "Victoria's Secret TV," a dedicated 24/7 channel on FLO TV.  The Victoria's Secret TV Channel gives mobile users an all-access pass to the 2008 fashion show, beginning with behind-the-scenes pre-show coverage available now.  On December 3, Victoria's Secret TV will air a LIVE simulcast with the broadcast on CBS at 10:00 PM ET/PT.  After the show, Victoria's Secret TV continues with exclusive post-show coverage through January 2. 

Starting on November 23, mobile users can also watch clips, highlights and behind-the-scenes pre-show footage on demand from their mobile phones.

This year's fashion show takes place for the first time in Miami at the legendary Fontainebleau Miami Beach. 
  Have an opinion on this article? Post your comment below.

Tweet