The Nielsen Company estimates that there will be a 400K increase in television households for the 2009-2010 season, up to 114.9M, representing the smallest increase in a decade. The 2+ population of these households will be an estimated 292M. The top ten markets remain the same, as does the 11-20 group albeit with some leap-frogging.
Nielsen credits Seattle with being the new #13 market, moving up one notch, and Denver has jumped two slots from #18 to #16. Among the displaced were Tampa-St. Pete (#13 to #14), Miami-Ft. Lauderdale (#16 to #17) and Cleveland-Akron (#17 to #18).
The biggest percentage population gainer was New Orleans, still benefitting from returning Katrina evacuees. It’s population estimate grew 5.3% and it almost managed to crack the top 50 market threshold, going from #53 to #51.
The biggest ranking leap was enjoyed by Waco TX, moving from #94 all the way up to #89.
The distinction of being the smallest DMA remains with perennial population rank caboose Glendive MT, which would have to increase its population by a factor of four to overtake #209 North Platte NE.
Where does your market rank for the new season? Click the pdf on this page to download the entire list.
Have an opinion on this article? Post your comment below.
Email to a friend
Print version
Jack Messmer
Executive Editor
RBR/TVBR
Post your comment