Survey looks at viewers' plans during strike

WGA STRIKE CENTRAL DAY 12

According to a study, by the market research firm Synovate for Pepperdine University Graziadio School of Business and Management, 84% of Americans  know TV and film writers are on strike. 42% said they would read more if the networks began airing reruns. A whopping 75% are not very concerned or not concerned at all about the TV-viewing implications of a TV writers' strike.

40% of Americans said that if the broadcast networks substitute reruns for new episodes due to the strike, they would instead spend more time watching reruns. 51% of women said they'd read more; vs. 33% of men. People 55+ were about twice as likely to say they'd spend more time reading as 18-to-24-year-olds, while the 18-to-24-year-olds were more likely to say they'd rent more movies or play video games.

Uh-oh -only 14% said they'd watch more reality TV programs. 63% said they'd support the writers; 4% would side with the networks and studios. 33% were unsure.

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