Nickelodeon joins Obama campaign against childhood obesity

First Lady Michelle Obama, that is. Nickelodeon President Cyma Zarghami announced that the cable network will join the First Lady in her nationwide Let's Move (www.LetsMove.gov) campaign to solve the problem of childhood obesity in this generation.

Nickelodeon will offer its resources and research to the campaign, including kid and family-targeted PSAs featuring the Mrs. Obama, and special programming events on its channels and websites.

"Nickelodeon is honored to work together with the First Lady and to be part of the Let's Move campaign to stop the rise of childhood obesity," Zarghami said. "This is an issue we have been addressing for many years and we are pleased to offer our resources and research expertise about kids and families," she added.

Nickelodeon, owned by Viacom, noted that for almost seven years it has empowered kids with resources, tools and the information they need to live healthier lifestyles, and has committed millions of dollars and air time to health and wellness messaging through its "Let's Just Play" pro-social campaign and grants program. Nickelodeon's involvement in Let's Move will augment the campaign's goal to increase healthy schools and kids' physical activity, improve the accessibility and affordability of healthy foods, and empower consumers to make healthier choices in their lives, the network said.