"Gossip" first to get full season pickup

"Gossip Girl" lived up to its pre-debut buzz and has become the first new series to get a full season pickup. "People everywhere are talking about 'Gossip Girl' and we believe this show will continue to build audience as it builds buzz. Josh Schwartz and Stephanie Savage have created an incredibly heightened-reality world that viewers are locking into while advertisers, affiliates and press have also embraced the show," said Dawn Ostroff, President, Entertainment, The CW. The network also notes that the two most recent episodes rank among the top five show downloads on iTunes.  

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